Wedding Planning Pro

Topics: Dar es Salaam, Wedding, Strategic management Pages: 7 (1645 words) Published: January 1, 2013

Table of Contents……………………………………………………………………………………………………………………………………..i Executive Summary1
Market Analysis2
SWOT Analysis3

Executive Summary
Pro Wedding Solution is a full service company that provides complete planning and services for weddings, our employees are experienced and dedicated professionals with many years of event planning experience. PWS is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. Our services include weddings, consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc. Our commitment to our brides is to provide a one-of-kind-experience with a personalized service to help you with "your needs" during this wonderful time in life. Vision

Our vision is to be the event planner of choice not only in Tanzania but in East Africa in general Mission
Our Mission is to provide a stress free and memorable wedding experience for our customer and help them create a unique and personalized event from beginning to end, through innovative design, high attention to detail, high quality vendor network, and ethical business practices. Objectives

1.Service our clients' needs promptly and efficiently.
2.Maintain excellent working relationships with vendors such as florists, hair salons and bridal shops. 3.Maintain a professional image at all times.
4.We want every event of our customers to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. 5.To provide a service that exceeds customers' needs.

We are a full-service wedding consultant group and provide the following services: •Etiquette advice
Event scheduling
Discounted invitations and products
Vendor Networking and confirmation
Rehearsal attendance
Still picture and video production
Music & MC
Supervision of both ceremony and reception setup
Budget planning
Venue soliciting
Honey Moon booking, reservation and planning.

Market Analysis
In Tanzania marriage is a billion dollar industry now, billions of money are spent every year on weddings and receptions. Most of time is wasted on meetings and donations for weddings of which could be used do other economic activities, thus PWS has come to fill that gap. Therefore, professional wedding planner is a commodity, not a calamity. PWG Consultants will be a full-service wedding consultant that offers a variety of services to our clients. We pride ourselves on being professional and courteous at all times and we have packages to suit everyone's needs. Pro-Wedding will use the following mediums for its marketing efforts: Local Wedding Publications - This includes magazines that are used to promote wedding shows and local wedding resource books. Bridal Consultants - By building relationships with local bridal consultants, we will have a direct referral source. For example Kungwi/ Somo Website- is a website specifically geared toward people who are preparing for a wedding. Visitors to this site can do state-specific searches for shops and services in their area. By listing our services on this site, we will be specifically targeting our market. Web Links - Most designers offer a "store locator" on their web pages. Therefore, when available, we will be listed on the web sites of the designers whose lines we carry, with a link to our web site. Such as facebook and twitter. Yellow Pages - We will be listed under the "bridal" section of the yellow pages, so this will serve as a...
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