Website Magazine Analysis VOGUE

Colours: The website uses very formal colours for example black and white; this portrays the magazine as being sophisticated. This would appeal to the ABC1 target audience because the colours have been used within a high end fashion magazine. The black writing on the white background also makes it stand out and look bold. The colours that are used are not very similar to the print magazine. The print magazine usually uses bright colours for the masthead where as on the website is only uses black. This could be because they are trying to target a wider audience, by using plain and formal colours it is more likely to appeal to a wider audience. Another reason for this is because they have more images on the website version, therefore by having a plain and simple background and masthead it will make the images stand more and look of a better quality.
Font: Vogue’s online magazine mainly uses serif, for example the masthead. This portrays the magazine as being formal and sophisticated, therefore making it appropriate for the ABC1 high class audience. However it also uses some sans serif, this makes it look modern and stand out. The magazine uses a variety of sizes of text, for instance the masthead is very large, and this makes it stand out and means people are drawn to it instantly because it stands out amongst the rest of the text. It also uses a smaller size for the less important text that does not need to be read first, for example when giving more information about the articles.
Print: There is not a large amount of print on the main page of the website as this would make it overwhelming. By not using a lot of print it creates a sense of enigma and makes the reader ant to click on the articles to read more.
Language: The majority of the magazines language is formal; this appeals to the target audience and is therefore more likely to engage them. The magazine does not use any slang and this is not likely to appeal to the target audience. This also creates