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Website: Look and Feel

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Website: Look and Feel

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  • Jan. 15, 2008
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Website: Look and FeelThe Banking and Investment business is one of the more competitive type organizations in today's marketplace. To decrease cost and increase profit the banking industry is moving toward the virtual storefront and away from its grass-roots of the "bricks and mortar" business design. Like any business-to-consumer e-business venture, the primary focus would be to develop, operate, and manage the e-business website to increase membership of the organization's online customer base along with using the internet as an addition tool and benefit for other more traditional banking customers. Based on Netstore (2007, para. 4), "if your customer cannot find what they want and buy it securely, quickly, and easily they will just go elsewhere."Before a bank or investment firm can launch an e-business website, the company must build an e-commerce website. Team D will review and describe the "look and feel" of three banking and investment websites and how they differ from each other. Team D will also evaluate each website on ease of navigation and functionality.

Snap shot of each website's home pageEvaluation of WebsitesEach site was very easy to navigate. I was able to get from one part of the site to another with just the one click of the mouse. There were options available to acquire more information if needed, but most of the subsection found on the home page gave adequate detail to locate and identify each link or service available to the consumer. Each site offers the option to register on line; however, there were membership requirement that had to be met before enrollment. With USAA, the member had to have some relationship to the Arm Services. Even with some limitations due to membership requirements, non-members or non-registries could navigate the site to as his or her leisure.

The website design for USAA (2007) and Bankofamerica (2007) both have simple colors for pages that are easy to read. However, Sharebuilder's website (2007) colors are...