Website Evaluation: Audi

Website evaluation : Audi




                                        [pic]




Table of contents


Table of contents 2
Presentation of the company 3
Summary of Audi History 3
www.audi.com : an extension of Audi’s philosophy 3
Audi and its customers: a real passion 4
Analysis of the Audi website in a technical point of view 4
Design and Layout 4
Navigation 4
Content 4
Accessibility 4
Search engines ranking 4
Audi versus its direct competitors: the online battle 4
BMW 4
Lexus 4
Mercedes-Benz 4
Conclusion about the competitors’ websites 4
Conclusion and Recommendations 4
References 4



Presentation of the company


Audi is a German car manufacturer and a part of the group Volkswagen AG. The official name of the company is Audi AG, and its registered office is located at Ingolstadt in Bavaria. The name Audi is the acronym of Auto Union Deutsche Industrie. This name also comes from Latin audi (imperative mode of audire: to hear), which is linked to the name of the founder, August Horch (1868-1951) (imperative of hören: to hear). Its founder left the Mercedes group after a divergence of opinion. As a result, he founded his company, Auguste Horch & Co, which collapsed very quickly. With daring spirit, August Horch gave birth to Audi, he was legally forbidden to name the company with his own name.


Summary of Audi History


Audi was founded in 1909 in Zwickau by August Horch, initially under the name of August Horch Automobil Werke, after he had to leave its company "Horch & Co". Its name is the translation in Latin of “Horch”. The factories as well as the main office were in Zwickau, in Saxony.
From 1911 to 1914, the Audi Company took part in the Alps Cup, an amazing endurance race of   2400 km which Audi won three successive years in 1912, 1913 and 1914. Even the simple fact of not having penalizations in 1911 was felt like a first victory and gave to Audi its image of a sportive car manufacturer.
In 1928, Audi encountered... [continues]

Read full essay