Table of contents
Table of contents2
Presentation of the company3
Summary of Audi History3
www.audi.com : an extension of Audi’s philosophy3
Audi and its customers: a real passion4
Analysis of the Audi website in a technical point of view4
Design and Layout4
Search engines ranking4
Audi versus its direct competitors: the online battle4
Conclusion about the competitors’ websites4
Conclusion and Recommendations4
Presentation of the company
Audi is a German car manufacturer and a part of the group Volkswagen AG. The official name of the company is Audi AG, and its registered office is located at Ingolstadt in Bavaria. The name Audi is the acronym of Auto Union Deutsche Industrie. This name also comes from Latin audi (imperative mode of audire: to hear), which is linked to the name of the founder, August Horch (1868-1951) (imperative of hören: to hear). Its founder left the Mercedes group after a divergence of opinion. As a result, he founded his company, Auguste Horch & Co, which collapsed very quickly. With daring spirit, August Horch gave birth to Audi, he was legally forbidden to name the company with his own name.
Summary of Audi History
Audi was founded in 1909 in Zwickau by August Horch, initially under the name of August Horch Automobil Werke, after he had to leave its company "Horch & Co". Its name is the translation in Latin of “Horch”. The factories as well as the main office were in Zwickau, in Saxony. From 1911 to 1914, the Audi Company took part in the Alps Cup, an amazing endurance race of 2400 km which Audi won three successive years in 1912, 1913 and 1914. Even the simple fact of not having penalizations in 1911 was felt like a first victory and gave to Audi its image of a sportive car manufacturer. In 1928, Audi encountered...