Website design & development proposal for
Matric Number 010403085
To the MBA department
Course: Research Methodology (MBA 804)
Lecturer: Prof. S.I. Owualah
© Crystal Design Corp 2012
2nd November, 2012
Netrux Global Concepts Limited
215/219 Ikorodu Road, Ikorodu Lagos
Website design and development for Netrux Global Concepts Limited
The project will involve designing a website for Netrux Global Concepts Limited.
The website will be designed to the very highest standard and will reflect Netrux Global Concepts Limited’s established corporate identity.
We will use Dynamic HTML code, an open source content management system (CMS) which will allow you to easily add content such as products, text and images to the website with a minimum of technical knowledge, within a tightly defined design framework.
We will design the site with Google in mind, however a further online marketing campaign using search engine optimization (SEO) is strongly recommended at some stage in the future, in order to maximize the number of visitors to the site. This work can be done by us, or can be done by another suitable agency.
We also recommend building up a mailing list of potential and current clients, in order to send a monthly newsletter to them with good news + special offers. Scope
We would undertake to do the following:
a. Planning and wireframes
b. Photoshop / Fireworks design of homepage look and feel, based wireframes & client suggestions. Up to 3 alternative look-and-feel versions are included in the quote. c. Image research.
d. Design of up to 20 interior page templates, based on signed off wireframes. Up to 10 iterations of each are included in the quote as standard. e. Coding and cross-browser testing of all templates.
f. Extensive cross-browser testing at multiple resolutions. g. Creation of up to 8 contact / enquiry forms, if required. h. Pages to be coded to be SEO friendly. Note: Keyword research and other SEO is not included in this quote. i. Setup of Dynamic HTML content management system (CMS), for editing text and images on main website. j. Remote training with CMS, delivered via Skype. (up to 1.5 hours) Note, onsite training can be arranged for an additional cost. k. Basic user guide to CMS. (supplied as video or PDF)
We anticipate the client has a relatively small number of high-value customers. Therefore it is worth considering creating some custom-designed email newsletter and promotional templates to keep in touch with the customers and increase customer loyalty and brand awareness.
This is an optional extra and would include:
a. Setup of email marketing system for capturing email addresses. b. Creation of email newsletter and promotional templates. c. Testing of emails in multiple email software, including on iPhone, iPad, Blackberry. d. Remote training with email marketing system, delivered via Skype. (0.75 hours) Note, onsite training can be arranged for an additional cost.
Website design & development
The budget for the design & development of the website, including integration with the CMS would be N1,490,000.
Image research is included in the budget. The price of purchasing images or custom photography is additional. All image purchases will be agreed with the client in advance.
Copy is to be supplied by the client, therefore we have not quoted for it. Should additional copy be required we shall be happy to quote for it.
Remote (Skype) training and CMS user guide (generally delivered as training videos) is included within the budget.
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