Table of Contents
Chapter 1 Introduction
Chapter 2 Summary
Chapter 3 About Us
Chapter 4 - Product/Service Descriptions
4.1. General Descriptions
4.2. Key Features
4.3. Main Benefits
4.4. Pricing Plans
4.5. Competitors' Offerings
4.6. Competitive Assessment
Chapter 5 - Profiles of Target Markets
5.1. General Background
5.2. Sizes, Segments & Trends
5.3. Review of Competition
5.5. Review of Market Potential
Chapter 6 - Marketing Strategies, Sales Plans & Projections
11 6.1. Key Marketing Strategies
6.2. Marketing/ Promotion plan
6.3. Marketing/Sales Expense Projections
6.4. Sales Forecasts
Chapter 7 - Operational Plans
7.1. Locations & Facilities
7.2. Operating Methods/Procedures
7.3. Operating Cost Projections
Chapter 8 - Management & Administration
8.1. Management Structure
8.2. Key Management Profiles
8.3. Administration & Systems
Chapter 9 - Financial Projections
9.1. Key Assumptions
9.2. Projected Income (P&L) Projections
9.3. Cash flow Projections
9.4. Projected Balance Sheets
For detailed information please see appendix 4.
Chapter 10 - Implementation
10.1. First Year
10.2. Subsequent Years
10.3. Contingency Plans
Chapter 11 - Conclusion
Create a page-length table near the very front of the plan, ideally immediately after the contents page, to list all the basic particulars about your business - contact details, regulatory items, names of advisers, principal financiers etc. - as per the example below. Basic Information about "Sleek Designs"
Legal name: Sleek Designs
Directors/partners/proprietors: Ruslan Makhulin, Konstantins Margolis, Sari Kitani, Juliette Hermet Main telephone: 02088716035
Main fax: 02088716036
Main email: info@sleekD.co.uk
Web site: www.sleekD.co.uk
Main shareholders: Makhulin R, Margolis K, Kitani S, Hermet J
Chapter 1 Introduction
This is a business plan of "Sleek Designs" which is a specialist on web designing. The company offers high quality identity creation service to its customer within entertainment industry. The main purpose of this business plan is to minimize the risks when starting up a company in real business environment. Also, there are other advantages in constructing a business plan. For example:
Crystallize and focus of its ideas and concepts
By gathering essential data for the plan, the whole plan will be more realistic and reliable.
By creating financial forecasts, the risk of financial failure is reduced.
Build up more confidence on starting the business in real market.
Be able to show our ability on management and visions to communicate our ideas to outside parties as well as understand the reasoning behind its idea. The outside parties could be bankers, advisory agents and partners.
By constructing the plan, we are aiming to gain our determination and confidence as well as understanding of all key issues within the business establishment. Chapter 2 Summary
We are starting up our own web design company in the beginning of year 2008. During the first year we are planning to put a lot of emphasis in promoting our company to gain some reputation and establish ourselves in the industry. The first half a year will be especially important because of the number of festivals taking place in the UK. Those festivals will be our primary target which we are going to support. During the second part of the year we are expecting to get our first contracts while still promoting the emerging acts. The second year is the one which we are planning to step up a level and gain more influence in the industry. We are planning to sign a deal with one of the major UK music labels. We...
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