Web Services and E-Shopping Decisions: a Study on Malaysian E-Consumer

IJCA Special Issue on “Wireless Information Networks & Business Information System” WINBIS, 2011

Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer
Arasu Raman
Faculty of Business and Accountancy INTI International University Putra Nilai, Malaysia

Viswanathan Annamalai
Information System Office INTI International University Putra Nilai, Malaysia

ABSTRACT
The trend of the new world starts with online purchasing that caters today‟s modern business and technological world. Econsumers are increasing tremendously around the world as the ways of purchasing become more user-friendly and the need for e-shoppers becomes more intense. The study focuses on perceptive and manipulating the decision of e-shoppers to create a base for marketers and consumers involved with Malaysian ebusiness market. Although Malaysia has been improving its Ecommerce and the IT industry, most of the citizens still maintain a certain degree of thought when it comes to online purchasing. The researchers used comprehensive survey data to collect and analyze the e-consumers‟ perspective of shopping decisions. A total of 230 valid feedbacks were obtained from the respondents with the study proves that there are many factors affecting online purchasing decision. As a result internet purchasing will still be a strong upcoming upon the synchronization and understanding of the issues by both e-marketers and econsumers. Keywords- e-consumers; online purchasing; e-marketing

to awareness and infrastructure availability that persuade consumers to involve in e-business activities. According to a report by Malaysian Communication and Multimedia Commission, the rate of internet user‟s growth in Malaysia has been increasing rapidly from 3.5million users in the early years 2000 to 14.7million users in 2008, at a rate of 10.3% rise per annum. The statistics report from the commission also indicated that every household has about 2.51 average users. The key statistics indicates that out of all

References: [1]. S. Bellman, G. Lohse, and Johnson, “E.Predictors of online buying behavior,” Communications of the ACM (42:12), 1999, pp.32-38. [2]. A. Bhatnagar, S. Misra, and H. R. Rao, “Online risk, convenience, and Internet shopping behavior,” Communications of the ACM (43:11), 2000, pp.98105. [3]. Y. Chi, C. Lin, and L. Tang, “Gender differs: Assessing a model of online purchase intentions in etail service,” International Journal of Service Industry Management, 16(5), 2005, pp.416-435. [4]. B. Doolin, S. Dillon, F. Thompson and J. Corner, “Perceived risk, the Internet shopping experience, and online purchasing behavior: A New Zealand perspective,” Journal of Information Management, 13(2), 2005, pp.66-88. [5]. T. W. Dillon, and H. L. Reif, “Identifying purchase perceptions that promote frequent e-commerce buying,” International Journal of Electronic Marketing and Retailing, 1(1), 2006, pp.48-66. [6]. J. Jahng, H. Jain, and K. Ramamurthy, “The impact of electronic commerce environment on user behavior,” E-service Journal (1:1), 2001, pp. 41-53. [7]. M. Koufaris, A. Kambil, and P. LaBarbera, “Consumer behavior in Web-based commerce: and empirical study,” International Journal of Electronic Commerce, (6:2), 2002, pp. 115-138. 59 IJCA Special Issue on “Wireless Information Networks & Business Information System” WINBIS, 2011 [8]. T. Liang, and H. Lai, “Electronic store design and consumer choice: an empirical study,” Proceedings of the 33rd Hawaii International Conference on Sciences, 2000 [9]. H. Y. Leong and K. S. Lee, “Buying via Internet”. http://biz.thestar.com.my/news/story, 2009. [10]. Malaysian Communication and Multimedia Commission (MCMC), “Internet users in Malaysian household,” 2008, http://www.skmm.gov.my , 2 February 2010. [11]. Ragins, Edna Johnson and Alan J. Greco., “Customer Relationship Management and E-Business: More Than a Software Solution,” Review of Business, 24(1), 2003, pp.25. [12]. A. D. Johnston, M. Wade and R. McClean, “Does EBusiness Matter to SMEs? A Comparison of the Financial Impacts of Internet Business Solutions on European and North American SMEs,” Journal of Small Business Management, 45(3), 2007, pp.354. [13]. G. Shergill, and Z. Chen, “Web-based shopping: Attitudes towards online shopping in New Zealand,” Journal of Electronic Commerce Research, 6(2), 2005, pp.79-92. [14]. M. Wang, C. Chen, S. Chang, and Y. Yang, “Effects of online shopping attitudes, subjective norms, and control beliefs on online shopping intentions: A test of the theory of planned behavior,” International Journal of Management, 24(2), 2007, pp.296- 302. [15]. A. Vellido, P. Lisboa, and K. Forsythe, “Quantitative characterization and prediction of on-line purchasing behavior: A latent variable approach,” International Journal of Electronic Commerce (4:4), 2000, pp. 83104. [16]. R. Arasu and A. Viswanathan, “Web as new advertising media among the Net Generation: A study on university students in Malaysia,” Journal of Business and Policy Research, 5(1), 2010, pp.79-86. [17]. A. Smith, C.J. Morris-Paul, W.R. Goe, and M. Kenney, “Computer and internet use by Great Plains farmers: determinants and performance implications,” Journal of Agricultural and Resource Economics, 29(3), 2004, pp.481-500. [18]. J. Sabuhoro, and P. Wunsch, “Computer technology adoption by Canadian farm businesses: An analysis based on the 2001 census of agriculture,” Statistics Canada, Agricultural Division, Working Paper No. 65, 2003. [19]. M.T. Batte, “Computers on Ohio farms: How used and how useful,” The Ohio State University, Division of Agricultural, Environmental, and Development Economics, Report Series, AEDE-RP0040-03, 2003. [20]. M.T Batte, E. Jones, and G.D. Schnitkey, “Computer use by Ohio commercial farmers,” American Journal of Agricultural Economics, 72 (4), 1990, pp.935-945. [21]. B. A. Gloy, and J.T. Akridge, “Computer and internet adoption on large U.S farms, “International Food and Agribusiness Management Review, 3, 2000, pp.323-338. [22]. S. Ernst, and M. Tucker, “Agriculture a look at adoption and diffusion of information technology,” Paper Presented at the International Meeting of Agricultural Communicators in Education, Georgia, 2002. 60