Web Portal

Topics: Customer service, Electronic commerce, Customer relationship management Pages: 2 (749 words) Published: April 19, 2005
The Problem with the Existing Architecture:
The company has multiple standalone computing solutions and applications which it acquired through the purchase of provider companies. These systems are not fully integrated and are not compatible. They do not share data in real time making communication, access, and interoperability difficult. The current system does not provide a well designed and unified solution for customers. The different provider companies that XYZCorp has acquired currently have their own customer relationship management (CRM) systems. Currently, it is not possible to have interconnectivity and functionality between providers and external sources, causing customers to be unable to take advantage of and fully benefit from the range of services the company has to offer. Also, web technologies are not being used to their potential and backend applications are not integrated. A customer web portal, which can help to integrate services such as buying, selling, delivery, payment and overall customer support, is non-existent and a deterrent to overall consumer satisfaction and business growth. What is a web portal?

In terms of defining exactly what a web portal is, it is important to understand its significance and role in business and technology. A portal can be thought of as a single, main gateway into an assortment of content. More specifically, a web portal is often the main starting point for an online user/web surfer. Web portals often consist of a collection of loosely integrated features with many resources and links to different services. They have become commonplace in today's technology-driven lifestyle whereby web surfers utilize portals such as www.yahoo.com or www.msn.com. These websites are solid examples of web sites that have expanded to become a point of entry onto the information superhighway. These sites, just like many others that fall into the same category of "web portal," provide a user with a number of...
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