Web Based Video

In chapter 5, Web-Based video, it introduced the concept of using video as one of the ways that marketer could use to market their product. It provides information that marketers could use to incorporate in their business ideas. There are few steps that marketers need to identify before start making a video; first, figuring the video compatibility; second, considering who are the viewers and where to post the video ideally for the product and thirdly, establishing the video content itself. These three basic steps need to be address to ensure an effective product promotion through the World Wide Web.
In recent days, web-videos have become viral with the help of video-sharing website such as YouTube. Videos post on the website could be overnight sensation globally. According to the poll published in “The Importance of Delivering a Great Online Video Experience”, 36% of online viewers are interested in watching new videos followed by 33%   interested in watching short video clips or segments. Given the poll, it shows that web-based video is one of the best ways to promote new product to the market given the basic three steps were given in depth consideration. This is because web-based video marketing could work significantly in promoting the product or it could back-fire the marketing objective. Viewers or more specifically consumers are very selective to how video integrate with online ads, therefore marketers need to be careful in selecting ways to use online video and not hurt their reputation simultaneously.
As a small business, using online video which is also known as one of the cheapest marketing tools in the industry makes it more cost effective but at the same time, effective. According to New York Times, several small businesses that use effective online video as a way to market their product or services are GoPro.com and DirectFix.com. For example, GoPro.com; makes and sells special HD cameras for sports enthusiast use it in a reverse manner by asking the... [continues]

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