Wbt Systems Case Study

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WBT SYSTEMS

Company profile

WBT Systems is a Dublin and US based software firm, grounded in almost a decade of academic research in distance learning and distributed technologies. Originally a college project WEST (Web Educational Support Tools) was developed into a campus company in UCD in the early nineties. The team originally comprised of UCD lecturer Henry Mc Loughlin and research students Duncan Lennox and Eamon Webster. In 1995 they won a major international award in a competition sponsored by Apple Computers and Computer World magazine for their WEST project, which delivered educational material over the then nascent World Wide Web.

Following a name change in 1995 to WBT, the company that spun off from the WEST project has emerged five years later as one of Ireland’s leading global contenders in the e-Learning software market. WBT has developed an exceptional business having become the leading provider of web-enabled training technology that lets organisations dramatically improve employee, customer and partner competency and productivity. WBT is a privately held company with venture capital funding totalling $30million from 3i group, Europe’s largest capital funding investor, and Delta Partners. It is run by a very experienced entrepreneurial team, and employs one hundred people. It has an impressive reputation among leading analysts & key influencers in the training technology market.

Growing rapidly, the company has the largest customer base of any B2B e-Learning management solutions with over 600 sites and three million users worldwide. WBT is a pioneer in eLearning infrastructure software and B2B learning networks. It provides Global 2000 organisations, and leading content and training providers with competitive advantage through its unique, award-winning TopClass family of products, which power the creation and delivery of web-based training. Its customer base consists of some of the largest companies and universities in the world.

TopClass manages all aspects of the eLearning life cycle: the creation of courses; publishing an online catalogue, course delivery and the provision of feedback through testing, reporting and integration with other enterprise applications. TopClass significantly speeds the creation and delivery of training, leading to a more competent and valued workforce. The company’s Enterprise Learning Management Solutions deliver a high return on investment by speeding delivery of critical business information with measurable results. The interactive, accessible nature of the web offers a broad range of methods for delivering customised information and providing collaborative experiences, but WBT takes training on the web to the next level. WBT is redefining the learning management system industry with its advanced and proven learning object architecture. Learning objects let organisations build thousands of customised courses to meet individual needs from a library of organisational knowledge, and then update those courses with a single action. Learning objects are the foundation of WBT’s unique approach to delivering effective training on the web.

Combining unmatched personalised training, sharable learning objects, and sophisticated certification technology with its network of channel and content partners, organisations like Nokia, Credit Suisse, Dow Chemical, First Union Bank, ST Microelectronics, PricewaterhouseCoopers and many other leading Global 2000 companies use TopClass to manage development and delivery of training.

In a recent statement Jeffrey Borkowski, WBTs Vice President of Sales & Business Development tells us that, “the Internet and eLearning market is a breakthrough technology for supporting B2B e-commerce and has the potential to revolutionise the training market.” This paradigm shift in training methodologies will save companies millions of dollars and simultaneously improve organisational productivity dramatically. WBT’s TopClass family of products...
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