Way of Life

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Towards universal handwashing with soap: Annual Review 2008/09

The state of handwashing with soap Dr Val Curtis

Top 10 Hygiene Lessons

Changing behaviour of 1 billion people by 2015

Lifebuoy way of life

Annual Review 2008 - 2009

LIFEBUOY’S ON A MISSION

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Lifebuoy aims to bring safety, security and health to five billion people around the world, through the active promotion of handwashing with soap.

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Lifebuoy way of life

Annual Review 2008 - 2009

Contents
6 Foreword
- Opening statements from Paul Polman, Unilever CEO, and Ricardo Pimenta, Global Brand VP Unilever Health Brands

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Our commitment to making a difference every day
- Myriam Sidibe, Lifebuoy Global Social Mission Manager, introduces the Lifebuoy Social Mission

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Lifebuoy - in brief
- Some facts about the brand

Handwashing state of the world
- A summary from Dr Val Curtis, Director of the Hygiene Centre at the London School of Hygiene & Tropical Medicine

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A brand on a mission
- Making a difference around the world

Hygiene promotion activations
- Putting a spotlight on Lifebuoy country programmes

Capacity building and partnerships
- How teamwork is shaping the future for handwashing

Advocacy
- Keeping handwashing on the global and local agendas

Lifebuoy Way of Life
- Tracking social and business impacts

Rewind and Recap
- The Lifebuoy Top 10 hygiene and health lessons learned from 2008-2009

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Our next steps
- Anuj Rustagi, Lifebuoy Global Brand Director, outlines the Lifebuoy Way of Life Challenge

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References
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Lifebuoy way of life

POSITIVE

“I sincerely believe that businesses like Unilever can be a positive force for good in the world and that such an approach is in the interests of all our stakeholders – our investors, our consumers, our employees and the communities where we operate.”

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Annual Review 2008 - 2009

Paul Polman, Unilever Chief Executive Officer

Foreword

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Foreword from Ricardo Pimenta, Global Brand Vice President, Unilever Health Brands

Unilever’s mission is to meet the everyday needs of people around the world for nutrition, hygiene and personal care. We do this with products that help people feel good, look good and get more out of life – something which Lifebuoy has been doing for the past 114 years. Every day around 160 million people in 150 countries choose our Unilever brands to feed their families and to clean themselves and their homes. And every second, 91 families choose a Lifebuoy product to deliver on health and hygiene promises. Unsurprisingly, therefore, the social and environmental impacts we have on the world come largely from our brands, and Lifebuoy is at the centre of the positive social impacts that Unilever as a corporation can deliver. This is why we are embedding sustainability thinking into the day-to-day activities of our brand management and R&D teams. The Lifebuoy brand has been at the forefront of the piloting of tools such as Brand Imprint and social metrics. Both these tools are helping us think more carefully about the resources

we use, such as water, packaging, energy and raw materials, and the social and economic impacts of our brands in the countries where they are sold. Ever since the launch of its first soap products over 100 years ago, Lifebuoy has helped make a positive difference to people’s health and well-being in the developed and developing world. But preventable diseases, resulting from poor hygiene and sanitation, still pose a significant health challenge. Every year more than 3.5 million children still die before the age of five because of diarrhoea and acute respiratory infections. Encouraging people to change their habits – by washing hands with soap before touching food and...
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