1.Discuss the nature of Bird’s motivation in building pianos. What are his drives and needs? Would a behavior modification program affect his motivation? Why or why not?
The situation in the case exhibits most of the content theories of motivation. The models and their connection to the motivation of Mr. Waverly Bird will be discussed in further details:
* Maslow’s Hierarchy of Needs- This model is often better explained with an illustration of a pyramid having different levels together with the two principles known as Deficit and Progressive Principle. Basing on the details of the case, Bird’s motivation did not come from physiological, security, social nor esteem needs. We can then deduce that he has already fulfilled them thus proceeding to the highest form of need which is self-actualization. Bird has realized his potentials and was mostly concerned of fulfilling his dreams and achieving personal growth through doing what he love most, which is building the best pianos he can build.
* McClelland’s Theory of Needs- Bird’s motivation is also based on David McClelland’s theory of needs specifically the Achievement Motivation. It was evident in the case that he was motivated by achievement, by the need of excelling in his craft and ofcourse succeeding on it. He strives to finish all his goals because for him, when people learn things ( thus the door opens), there will always be more doors waiting for people to unlock, and one door for him is building a grand piano.
* Herzberg’s two-factor Model- Between Hygiene and Motivational factors, it is very obvious that Waverly Bird was motivated by what Herzberg call as “Motivators”. Similar with Self Actualization of Maslow’s theory, the motivational factors are also based on an individual’s need responsibility, personal achievement and growth. Bird was challenged of making a whole piano focusing on its precision and quality. Since Motivational factors only take effect once Hygiene...
Please join StudyMode to read the full document