Waterlily Handicrafts Website

Topics: Aquatic plant, Water hyacinth, Tarlac Pages: 9 (2796 words) Published: March 4, 2013


Software Engineering Project presented to the Faculty
Of the College of Computer Studies
Tarlac State University
Tarlac City


In Partial Fulfillments
Of the Requirements for the Degree
Bachelor of Science in Information Technology



Vincent Joseph E. Dumaliang
John Paul S. Cachero
Gino D. Fernando
March 2013

Executive Summary

Researchers: John Paul S. Cachero
Vincent Josheph E. Dumaliang
Gino D. Fernando
Institution: Tarlac State University
Course: Bachelor of Science in Information Technology


The advantage of this study is that the target users will easily view the products and its prices and will have enough knowledge to the business and its operation. The target market for water lily handicrafts would be predominately the local market of wealthier Filipinos, overseas Filipino workers, expats and foreigners. The local government unit of Paniqui plans to engage on supplying water lily handicrafts for wholesale to a number of domestic distributors and retail networks. The aim of water lily boxes, baskets, and handbags will primarily be environment conscious consumers who do not use plastic bags or plastic containers. These consumers and other unaware consumers will be targeted through direct marketing and direct and indirect advertising campaigns backed up by the local government unit of Paniqui, the Provincial Government of Tarlac, and the Department of Trade and Industry. 

There are three main market targets for the water lily handicrafts. The target for the water lily fashion items (mostly handbags, slippers, wallet, etc.) will be established domestic handicraft wholesalers and retailers in Luzon, Visayas and Mindanao, as well as exporters for the United States, Japan, and European markets. It is anticipated that domestic sales to cater to the large tourism market all over the Philippine islands will make up the majority of water lily fashion itemsales.

The target market for water lily handicrafts (mostly lampshade, decorative household products, placemats, etc.) will initially be the Filipino community living abroad. This embodies a significant market, as there are many Filipinos working around the world-over 860,000 not mentioning Filipino immigrants, so the overall potential market size is large. The main potential competitors would be other communities all over the country who also started this water lily weaving project, as this is promoted by the Department of Trade and Industry to local government units with trouble with the pesky water plant. Another is handicrafts made of other indigenous materials. Water lily products could compete well on the basis of price with other indigenous materials as the raw materials are freely harvested.

The distinctive promotion about the water lily products is that they are well crafted by hand utilizing indigenous materials and the designs are decorative emphasizing the Filipino heritage. Also, the use of the product is very helpful to the environment as it substitutes the use of plastic materials and at the same time ceases the clogging of flow of water on rivers and creeks. However, the selling price of the handicrafts is very reasonable. The handicrafts could also be made to order. The problem of the target users was they want to have an easy transaction to the Water lily Handicrafts , so we are developing a website entitled Water lily Handicrafts Website for them to use and to have a solution to their problem about all their needs to know about the business.

Project Context

The water lily project started as a livelihood program for the Paniqui women, out-of-school youths, and senior citizens organized by the Local Government Unit of Paniqui. Management is directed by the Municipal Mayor with the help of the Municipal Social Welfare...
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