Waterlily Handicrafts Website

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Software Engineering Project presented to the Faculty
Of the College of Computer Studies
Tarlac State University
Tarlac City


In Partial Fulfillments
Of the Requirements for the Degree
Bachelor of Science in Information Technology



Vincent Joseph E. Dumaliang
John Paul S. Cachero
Gino D. Fernando
March 2013

Executive Summary

Researchers: John Paul S. Cachero
Vincent Josheph E. Dumaliang
Gino D. Fernando
Institution: Tarlac State University
Course: Bachelor of Science in Information Technology


The advantage of this study is that the target users will easily view the products and its prices and will have enough knowledge to the business and its operation. The target market for water lily handicrafts would be predominately the local market of wealthier Filipinos, overseas Filipino workers, expats and foreigners. The local government unit of Paniqui plans to engage on supplying water lily handicrafts for wholesale to a number of domestic distributors and retail networks. The aim of water lily boxes, baskets, and handbags will primarily be environment conscious consumers who do not use plastic bags or plastic containers. These consumers and other unaware consumers will be targeted through direct marketing and direct and indirect advertising campaigns backed up by the local government unit of Paniqui, the Provincial Government of Tarlac, and the Department of Trade and Industry. 

There are three main market targets for the water lily handicrafts. The target for the water lily fashion items (mostly handbags, slippers, wallet, etc.) will be established domestic handicraft wholesalers and retailers in Luzon, Visayas and Mindanao, as well as exporters for the United States, Japan, and European markets. It is anticipated that domestic sales to...
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