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'Touristic Fun': Motivational Factors for Visiting Legoland Windsor Theme Park. Authors:
BAKIR, ALI1 ali.bakir@bucks.ac.uk
BAXTER, SUZANNE G.
Source:
Journal of Hospitality Marketing & Management. 2011, Vol. 20 Issue 3/4, p407-424. 18p. 1 Diagram, 3 Charts. Document Type:
Article
Subject Terms:
*TOURISM
*TOURIST attractions
*TRAVEL
*AMUSEMENT parks
*FAMILIES
Author-Supplied Keywords:
fun
grounded theory
push-pull
theme park
Tourism motivation
travel ladder
NAICS/Industry Codes:
713110 713110
Abstract:
This study revealed the motivation constructs for visiting Legoland Windsor tourist attraction. Data was collected from visiting families using semistructured interviews and nonparticipant observations. Grounded theory was employed and the construct of 'fun' that emerged as the main motivator for families to visit was deconstructed into its push-pull parts using traditional and revised push-pull frameworks, and contrasted to the travel career ladder model. The study offered an insight into the notion of fun as a motivator for families to visit a theme park. More importantly, by deconstructing the notion of fun associated with family theme park, a touristic setting, this study offered a significant contribution to knowledge; it provided a theorization of the concept, 'touristic fun,' previously undertheorized. It also contributed to the literature on motivation, particularly, to visiting family theme parks. The study has also several implications for the development, management, and marketing of attractions of this type.[ABSTRACT FROM AUTHOR]

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1Faculty of Design, Media and Management, Bucks New University, High Wycombe Campus, Buckinghamshire, England ISSN:
19368623
DOI:
10.1080/19368623.2011.562431
Accession Number:
60294239
Database:
Academic Search Premier

Source:
Arabia 2000, 01/30/2013
Document Type:
Article
Abstract:
Doha, January 30 (QNA) - Reach Out To Asia (ROTA) is encouraging all families in Qatar to ‘Reach Out By Having Fun' at the 6th Wheels ‘n' Heels Family Fun Day, taking place on Friday 8th February at the Museum of Islamic Art Park on the Doha Corniche.

Accession Number:
6FI3145240364
Database:
Newspaper Source

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Reach Out by Having Fun at 6th Wheels ‘n' Heels Family Fun Day

Doha, January 30 (QNA) - Reach Out To Asia (ROTA) is encouraging all families in Qatar to ‘Reach Out By Having Fun' at the 6th Wheels ‘n' Heels Family Fun Day, taking place on Friday 8th February at the Museum of Islamic Art Park on the Doha Corniche.

Launching Qatar's premier community event of the year during a press conference at the Qatar Foundation Recreation Center, Board Member H.E Dr. Sheikha Aisha bint Falah Al Thani was joined by representatives from Wheels ‘n' Heels 2013 Flagship Sponsor Maersk Oil Qatar and Leadership Sponsor Commercial Bank Qatar to launch the annual event which encourages Qatar to live a healthy lifestyle.

Launching Wheels ‘n' Heels 2013 HE Sheikha Aisha bint Falah Al Thani said: “It is with great excitement that we announce the 6th Wheels 'n' Heels Family Fun Day. For this year's event at the Museum of Islamic Art Park, a long list of celebrities, entertainers and sports stars' are joining and helping ROTA promote the health benefits of regular...
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