Water Crisis in Pakistan

Only available on StudyMode
  • Download(s) : 60
  • Published : April 26, 2013
Open Document
Text Preview
IMPACT OF MEDIA ON SOCIETY:
The mass media are diversified media technologies that are intended to reach a large audience by mass communication. Broadcast media (also known as electronic media) transmit their information electronically and comprise television, radio, film, movies, CDs, DVDs, and other devices such as cameras and video consoles. Alternatively, print media use a physical object as a means of sending their information, such as a newspaper, magazines, comics, books, brochures, newsletters, leaflets, and pamphlets. The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media. Internet media is able to achieve mass media status in its own right, due to the many mass media services it provides, such as email, websites, blogging, Internet and television. For this reason, many mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or having games in their sites to entice gamers to visit their website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. Outdoor media is a form of mass media that comprises billboards, signs, placards placed inside and outside of commercial buildings and objects like shops and buses, flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organising can also be considered as forms of mass media. Media has served as a boon to mankind. It has provided us with an exposure to the world outside our cozy homes. It has resulted in an exchange of views on a variety of subjects of a wide variety of people from all around the world, thereby leading to a global exchange of information and knowledge. Mass media has given each of us a platform to voice our opinions on all sorts of social and political issues and share information with one another. It has brought out easy ways of communication and provided us with easily accessible means to reach out to people in various parts of the world. Thanks to technological development, we have been able to obtain a platform that enables us to present ourselves to the rest of the world. The negative influences of media that are a result of an overexposure to it, are most often talked about. It is true to a certain extent that media has affected the society in a negative manner. But, undoubtedly, media has proved being a bliss. In order of introduction, they are:

1. Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century 2. Recordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th century 3. Cinema from about 1900

4. Radio from about 1910
5. Television from about 1950
6. Internet from about 1990
7. Mobile phones from about 2000
Each mass media has its own content types, its own creative artists and technicians, and its own business models. For example, the Internet includes web sites, blogs, podcasts, and various other technologies built on top of the general distribution network. The sixth and seventh media, internet and mobile, are often called collectively as digital media; and the fourth and fifth, radio and TV, as broadcast media. Some argue that video games have developed into a distinct mass form of media While a telephone is a two way communication device, mass media refers to medium which can communicate a message to a large group, often simultaneously. However, modern cell phones are no longer a single use device. Most cell phones are equipped with internet access and capable of connecting to the web which itself a mass medium. A question arises of whether this makes cell phones a mass medium or simply a device used to access a mass medium (the internet). There is currently a system where marketers and advertisers...
tracking img