Warid Telecom Group Strategic Plan

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BUGEMA UNIVERSITY
SCHOOL OF GRADUATE STUDIES
KAMPALA CAMPUS

RESEARCH ON WARID TELECOM GROUP STRATEGIC PLAN

AN ASSIGNMENT SUBMITED IN PARTIAL FULFILMENT OF THE COURSE: STRATEGIC MANAGEMENT IN BUSINESS

By
Mulonda K. Moustapha
09/MBA/009

To
Mr. JAJI KEHINDE

July 2010
Company Background:

THE DHABI GROUP IS A MULTINATIONAL COMPANY BASED IN THE UAE, WHICH OWNS AND OPERATES A WIDE RANGE OF BUSINESS CONCERNS THAT ARE SPREAD ACROSS 3 DIFFERENT CONTINENTS. IT HAS A DIVERSIFIED BUSINESS INTEREST IN THE INSTITUTIONS THAT HAVE ENJOYED COMMERCIAL SUCCESS AS A RESULT OF ITS STRONG FINANCIAL RESOURCES AND EXTENSIVE MANAGEMENT EXPERTISE. THE ABU DHABI GROUP'S MAJOR INVESTMENTS ARE IN THE FOLLOWING SECTORS: • Telecommunications

• Hospitality services
• Property development
• Oil exploration and supplies
• Banking and financial services
• Automobile industries

Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and in Pakistan. Warid Telecom is currently operational in Bangladesh and Pakistan, while it is also setting pace o initiate its operation in Uganda & Congo. Within the markets Warid is already operating, it has quickly developed a large customer base and established itself as one of the leaders of telecom service sector. In Bangladesh, Warid Telecom commenced its operations under a landmark MOU agreed upon by the Dhabi Group and the Government of Bangladesh worth USD 1 billion, out of which USD 750 million was exclusively committed for investment in the telecommunication sector of the country. Succeeding the MOU signing, the BTRC license for telecom service provision was issued to Warid Telecom, followed by the signing of interconnectivity agreement with all the existing telecom companies of Bangladesh.

In May 10th, 2007, Warid Telecom launched its commercial operations in Bangladesh

1 The Group – Dhabi Group:

The Dhabi Group is a multinational company based in the UAE, which owns and operates a wide range of business concerns that are spread across 3 different continents. It has a diversified business interest in the institutions that have enjoyed commercial Success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in the following sectors:

• Telecommunications
• Hospitality services
• Property development
• Oil exploration and supplies
• Banking and financial services
• Automobile industries.

Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest Groups in the Middle East and in Pakistan. Warid Telecom is currently operational in Bangladesh and Pakistan, while it is also setting pace o initiate its operation in Uganda & Congo. Within the markets Warid is already operating, it has quickly developed a Large customer base and established itself as one of the leaders of telecom service sector.

In Bangladesh, Warid Telecom commenced its operations under a landmark MOU Agreed upon by the Dhabi Group and the Government of Bangladesh worth USD 1 Billion, out of which USD 750 million was exclusively committed for investment in the Telecommunication sector of the country. Succeeding the MOU signing, the BTRC License for telecom service provision was issued to Warid Telecom, followed by the Signing of interconnectivity agreement with all the existing telecom companies of Bangladesh.

In May 10th, 2007, Warid Telecom launched its commercial operations in Bangladesh with a network encompassing 26 districts. By November 2007, the network had been expanded to cover 61 districts and being used by 2 million customers.

1.2 Company:

Warid`s New Look:

An evolution that strengthens the Warid identity while keeping the customers in Focus Use of a more contemporary font & style to give a more approachable image This new logo encompasses the expanding reach of Warid not just in...
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