Waqas Report Bank Alfalah

Only available on StudyMode
  • Topic: Bank, Islamic banking, Commercial bank
  • Pages : 29 (6777 words )
  • Download(s) : 588
  • Published : November 24, 2011
Open Document
Text Preview
MARKETING AND MANAGEMENT PLAN OF BANK AL FALAH LIMITED

1

2

3

Prepared for
Mr Attique-ur-Rehman Visiting faculty Faculty of Livestock and Business Management (FLBM)

Prepared by
Mr Qaiser Hussain Mr Fahad Khan Mr Muhammad Rizwan Mr Ali Tehseen Mr Usman Zia MBA (Life sciences) II Semester session (2008-2010)

Department of Business Management

Date of Submission
MAY 22, 2009

University of Veterinary and Animal Sciences (UVAS) Lahore, Punjab, Pakistan

4

 

 DEDICATED TO OUR PARENTS WHO ALWAYS LOVE US & all those who have a Soft corner for US in their Hearts      

5

         

Acknowledgement

All gratitude and thanks to almighty “ALLAH” the gracious, the most merciful and beneficent who gave us courage to undertake and complete this task. We are very much obliged to our ever caring and loving parents whose prayers have enabled to reach this stage. We are grateful to almighty ALLAH who made me able to complete the work presented in this project. It is due to HIS unending mercy that this work moved towards success. We are highly indebted to our course instructor Mr. ATTIQE-UR-REHMAN for providing us an opportunity to analyze the brand like “Bank Al-Falah" which is vital ingredient of MBA program. We are very great full to our teacher Mr. ATTIQE-URREHMAN for providing us guideline for the completion of this project. We feel great pride and pleasure on the accomplishment of this project.

   
 

6

EXECUTIVE SUMMERY
A successful market, marketing and product strategy is critical today’s rapidly moving high-tech market. Companies need to take a new technologies or ideas and develop a complete product that addresses a customer need and a viable market, as well as executive flawlessly on bringing it to market. In this report we have tried to cover the marketing strategies by Bank Al Falah. Bank Al Falah was in corporate in June 21st, 1997 its banking operations started from November 1st, 1997. The bank engaged in commercial banking and related services. The bank is currently operating through223 branches. Bank Al Falah target market conceits of individual client as well as number of business organization. Bank Al Falah has segment the market on demographic, psychological and behavioral style to target maximum number of segments with different varieties of products suitable for each segment. In marketing terms this strategies in competitors is known as the “Flank Attack” &“Frontal Attack”. In this report we have discussed the marketing plan of Bank Al Falah Limited comprising of segmentation, competitors analysis, positioning marketing mix carried by the Bank Al Falah. We have also briefly discussed the integrated marketing communication (IMC) being used by the Bank Al Falah to address its customers. We have tried our best to cater the broad aspects of marketing strategies being followed by Bank Al Falah and hope that this report will help you elucidate your concepts about the strategic marketing to a greater extent.

7

TABLE OF CONTENT 

Contents
Contents....................................................................................................................8 PREFACE ...................................................................................................................9 INTRODUCTION.........................................................................................................10 BOARD OF DIRECTORS...............................................................................................14 MANAGEMENT ..........................................................................................................15 ORGANIZATIONAL STRUCTURE....................................................................................17 Clerical Staff Non-Clerical Staff..............................................................................18...
tracking img