Walt Disney Swot Analysis

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"Annual Reports." Home. N.p., n.d. Web. 05 Dec. 2012. <http://thewaltdisneycompany.com/investors/financial-information/annual-report>. "Company Overview." Home. N.p., n.d. Web. 05 Dec. 2012. <http://thewaltdisneycompany.com/about-disney/company-overview>. "Â ." Consumer Analysis -. N.p., n.d. Web. 05 Dec. 2012. <http://www.advergators2.weebly.com/consumer-analysis.html>. "Disney Corporate Events and Presentations." Home. N.p., n.d. Web. 05 Dec. 2012. <http://thewaltdisneycompany.com/investors/events>. "Walt Disney Biography." Bio.com. A&E Networks Television, n.d. Web. 05 Dec. 2012. <http://www.biography.com/people/walt-disney-9275533>.

December 5, 2012

Walt Disney is a company that strives to be one of the world’s leading producers and providers of entertainment. Walt Disney is a worldwide recognized brand name that is why I choose to do my S.W.O.T analysis. I am going to be referring to Walt Disney’s beginning and to what is has developed to today. I will be referring to Walt Disney’s strength, weakness, opportunities, and threats and touching on some interesting facts.

Walt Disney Company was founded in 1923 by bothers Walt and Roy Disney in Burbank California. Walt and Roy Disney where born to parents Irish-Canadian Elias Disney and German-American Flora Call Disney in Chicago Illinois. While growing up the family lived modestly and moved around a lot until moving to Kansas City in 1911 there Walt attended Saturday courses at the Kansas City Art Institute, which is where a lot of his creativity began. The Disney family lived fifteen blocks away from Electric Park, where Walt would take his little sister to when they could afford. Electric Park was his main inspiration for what today is known as Disney Land. Roy Disney was older than Walt so he mostly worked to help support the family. Later in life the boy would reunite and begin the company that is presently know today as Walt Disney Company. During...
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