The Walt Disney Corporation Human Resource Practices
December 8, 2011
Human resource management of an organization is an essential element of a company’s overall accomplishment of goals and business strategy. The Walt Disney Corporations has proven itself a leader in HR management over its eighty-eight years in the business. It has grown into a global company within the consumer services sector and the industry of media conglomerates. The paper will demonstrate the challenges Disney has had to face and continues to face in its HR department, as well as HR practices that are need to be implemented for continuous success for Disney. In the case of the Euro Disney Park human resource managements was significantly lacking which caused the park to fail in its early years. In the case of the amusement park in China Disney does not repeat the same mistakes as with Euro Disney, yet employee transfers to China could cause union and more pay roll problems. Description
Walt Disney has been a leader in the field of family entertainment senses its humble beginnings as a cartoon studio in the 1920s to today’s global corporation. Walt and his brother Roy Disney came to California in 1923 determined to sell their series of stories called Alice’s Wonderland to a distributor (The Walt Disney Company). On October 16, 1923 the distributor M.J. Winkler contracted to release the Alice Comedies and became the official beginning of the Disney Brothers Cartoon Studio, which eventually became today’s Walt Disney Company. After an unpleasant set back by the distributor, Walt Disney and his chief animator, Ub Iwerks, created Mickey Mouse. On November 18, 1928 the third Mickey Mouse cartoon, Steamboat Willie, opened to rave reviews and became an immediate sensation. Then a year later in 1929, a persistent man with $300 and an idea to put Mickey Mouse on paper tablets for school children began Disney’s consumer products business. The first Full-colored cartoon Flowers and Trees, a Silly Symphony, won the first Academy Award for Best Cartoon in 1932. In 1937, Disney’s first animated feature film Snow White and the Seven Dwarfs became a blockbuster hit. It even held the record of highest grossing film of all time until Gone With the Wind. From the very beginning Walter Elias Disney encouraged the spirit of creativity, innovation, and excellence that continues to underlie all of the company’s success. Sense The Walt Disney Corporation’s launch, along with its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creativity content and exceptional storytelling (The Walt Disney Company). Disney is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media (DIS). Walt Disney Studio’s is where today’s entire Disney Corporation is rooted; at the Heart of Disney are world-renowned animation features and live action motion pictures (The Walt Disney Company). There are a total of five Disney parks and resorts across the world. There are the two in America, Disneyland Resort and Walt Disney World Resort; there are also parks/resorts in Chiba, France, and Lantau Island. Disney merchandising began in 1929 and has grown to include: Disney toys, apparel, accessories and footwear, food, health and beauty, Disney home, and Disney stationary. With its media networks Disney not only has its own channel on cable it also possesses much more. Key areas of Disney’s media include: Disney-ABC Television Group, ESPN Inc., Walt Disney Internet Group and ABC owned television stations. Disney’s inactive media segment creates and provides Disney-branded entertainment and lifestyle content across the interactive media platforms (DIS). The Walt Disney Corporation mission is to drive the...
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