A Business Environment Analysis
By Rebecca Newman, Kendra Nicastro, Todd Harris & Rick Brown
The Wide World of Disney:
Defining The Walt Disney Company’s Domain
The Walt Disney Company is an internationally recognized and renowned power player in the entertainment industry. Disney categorizes its operations into four key divisions: Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. Each division under The Walt Disney Company’s umbrella provides distinct products and services and caters to diverse market segments. All divisions, however, are united in their creative and imaginative efforts to “reach hundreds of millions of people worldwide and provide them with incredible entertainment experiences” (The Walt Disney Company Annual Report, 2005). By exploring each business unit’s domain and environment individually, we hope to develop a clear picture of the prevalent uncertainties in The Walt Disney Company’s overall business environment and discuss two possible solutions to adapt to that variable environment.
An Analysis of The Walt Disney Company’s Business Environment
The Studio Entertainment unit is the foundation on which The Walt Disney Company was built, and at its heart are world-renowned animated features and live-action motion pictures. The Studio Entertainment division is composed of three groups. The first group is the Buena Vista Motion Pictures Group which develops scripts and oversees film production and distribution for Walt Disney Pictures and Touchstone Pictures. The second group is Buena Vista Home Entertainment (BVHE) which markets and distributes video and DVD products from the Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax, Dimension, Saban and Spyglass labels. The third group is Miramax Films which is one of the world's leading independent film companies, having released some of the most critically... [continues]
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