I – Executive Summary
The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney's death, the company started to lose its ground and performance declined. Michael Eisner became CEO in 1984, and his strategy of expansion and diversification successfully rejuvenated Disney Somehow after some merging with other business, there was declination of Walt Disney Company's profit because of the new enterprises being adopted by the other companies. Disney's success was the new character creation, looking to the future and Walt Disney's vision. Over the past 15 years, Disney seemed to be growing for the sake of growth and many problems aroused. It is important for Disney to refocus on its corporate value, and manage its brand, creativity and synergies.
II – Problem Statement
A. Problem Matrix
|Problems |1 |2 |3 |4 |5 | |1. How should the HR division synergize with the Disney’s strategy on going | | | | | | |global? | |( |X |( |( | |2. How should Disney control the finances along with their production? | | | | | | | |( | |X |X |( | |3. How should Disney take an advantage along with its competitors? | | | | | | | |X |X | |( |( | |4. How to maintain the company’s brand image and philosophy? | | | | | | | |( |X |( | |( | |5. How should Disney maintain its corporate culture as it continues to expand| | | | | | |into global markets? |( |( |( |( | |
B. Problem Statement
How should Disney maintain its corporate culture as it continues to expand into global markets? Specific:
• How should the HR division synergize with the Disney’s strategy on going global? • How should Disney control the finances along with their production? • How should Disney take an advantage along with its competitors? • How to maintain the company’s brand image and philosophy?
III – Objectives of the Study
A. Objectives Statement
To evaluate the factors that contributes to the company's success and failures on its way towards becoming the World's largest family entertaining company.
• To maintain its position as market leader in theme parks • To follow its brand philosophy which is to make people happy. • To recognize new technology trends and develop plans to minimize the risks...
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