Walt Disney Case

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Walt Disney Company – 2009
Background
For more than eight decades, the name Walt Disney has been at the top in the field of family entertainment. From poor beginnings as a cartoon studio in the 1920s to today’s global corporation, the Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. Mr. Walter Disney founded Walt Disney Company in 1923 that later on turned it in to a $27 billion a year global entertainment company. Walt Disney Company was created though selling cartoons in California. Then through 1950’s the company went from selling cartoons to making movies, television shows, and opening the first Disneyland Park. In 1985, Walt Disney went from making television shows to creating their own network station called The Disney Channel. After Disney hit box-office gross through Hollywood Pictures in addition to the opening of various new theme parks around the world, Disney went in to merchandising and started up numerous highly successful and profitable Disney Stores. During the 90’s, Disney started up Hollywood Records in addition to publishing their own magazines and books and starting up Disney’s Wide World of Sports that included California Angels baseball team and hockey team.

Walt Disney’s Company in the first quarter of 2009 experienced a 46 percent drop in profitability along with a 7 percent drop in revenues. The company breaks down into 4 segments in its strategic business unit organizational structure: Disney Consumer Products, Studio Entertainment, Parks and Resorts, Media Networks Broadcasting. Disney’s Media Networks makes the most revenues and operating income out of the 4 segments. Parks and Resorts and Disney’s Media are the only two segments that are show growth within the corporate structure. Walt Disney was able to recognize customer value and responded to the consumer preferences by spreading the brand into these two segments....
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