Walt Disney Analyses

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Analysis of The Walt Disney`s Strategy



“Fiscal 2011 was a great year financially and strategically, demonstrating the strength of our brands and businesses with record revenue, net income and earnings per share,” said Disney President and CEO Robert A. Iger. “We are confident the Company is well-positioned to deliver long-term value for our shareholders with our focus on quality content, compelling uses of technology and global asset growth.”

According to the PESTEL analysis, the Walt Disney Company has been shaped mainly with respect to social, economic and political. First, it is politically shaped because the government and lobby groups have an important role in establishing policies, requirements and competition rules. Furthermore, the local governmental rules are crucial in establishing foreign ownership for subsidiaries or business units. Alongside with the political factors, both the economic and social factors influence the group`s profitability and activity because customers and economic conditions are closely related. For instance the financial crisis of 2007 brought serious economic downturns that affected most of the activities at Disney 11 parks. The group is also dependent on oil prices, inflation and interest rates that might affect exchange rates. Social trends influence the company strategic decisions, mainly due to demographic changes, attitudes or certain fashion cycles. According to PESTEL, technological factors decide the competitive actors in the industry because advances in technology shape manufacturing conditions and operations, can increase capacity and improve quality. Furthermore, the environmental factors affect the activity of the company due to weather conditions that can be negative for the park`s profitability, manufacturing prices and conditions.

A SWOT analysis
STENGTHSIt is the largest media and entertainment company in the world and it owns 11 theme parks and various...
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