Walt Disney 4ps

Topics: Walt Disney, Walt Disney Parks and Resorts, The Walt Disney Company Pages: 3 (930 words) Published: October 28, 2012
The key in marketing with Disney synergetic strategy as a global media Company, Marketing mix applied for the product industry consists of the 4 P: Product, Place, Price, and Promotion. The 4P relate to the marketing tactics used by a specific company in accordance with a previously developed marketing plan. Marketing tactics evolve around the target audience the key Company customers that generate the most of the revenue, whereas the tactics is then adjusted to create the most benefits for them on the way to satisfaction of their needs .The first of the 4Ps , product , can be either a tangible product or a service , that it typically intangible or can be a mixture of the two to some degree , as with the case of Disney. Disney uses a unique idea with characters of the Walt Disney stories, they are used to attract visitors and at the same create a stronger brand name. Disney has developed famous characters to add to its image as Mickey, Minnie, Goofy, Donald, Pluto, etc.). These characters have aided in Walt Disney’s ability to capitalize and have a definitive grasp upon their target consumers of children. Disney already operates through four different business segments which include media networks, parks and resorts, studio entertainment, and consumer products. The second P geographic location refers to location and specific characteristics that make it either easy or difficult for customers to purchase the products. Geographic location requirements vary from company to company depending on the types of goods and services that are provided. When choosing location, such aspects as parking, delivery, interior and exterior design should be considered, as they determine customer usability of a specific location. The Walt Disney Company is very good at the product and placing characters of the four Ps, resulting from over eighty years’ experience in the business. This history has given them an advantage of instinct and knowledge when it comes to selling their...
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