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Walt Disney

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Walt Disney
FSM 4601
Group Member
:
Yap Zhen Tang
161452

Chai Jea Chuen
161446

Ng Siang Keat
161689

Sam Yan Hann
163908

Lecturer
:
Dr. Muhhidin Othman

STRATEGIC MANAGEMENT IN FOOD INDUSTRY

CASE STUDY

Outline
1.
Company Background
2.
Vision Statement
3.
Mission Statement
4.
External Assessment
External Opportunities
External Threats
External Factor Evaluation (EFE) Matrix
Competitive Profile Matrix
Positioning Map
5.
Internal Assessment
Internal Strengths
Internal Weaknesses
Internal Factor Evaluation (IFE) Matrix
Financial Statement
Financial Ratio Analysis
6.
Strategic Analysis
SWOT Matrix
Strategic Position and Action Evaluation (SPACE) Matrix
Grand Strategy Matrix
Internal External (IE) Matrix
Quantitative Strategy Planning Matrix (QSPM)
7.
Recommendations
8.
Conclusion
9.
References

COMPANY BACKGROUND
&
VISION AND MISSION STATEMENT
Company Background
The Walt Disney Company represents a truly immense organization composed of four strategic business units (SBUs) which are Disney Consumer Products, Studio Entertainment, Parks and Resorts, and Media Networks Broadcasting, and these can be further subdivided into 28 categories and are composed of a plethora of brands. The only two fundamental commonalities that can be deduced upon inspection of the entirety of the Walt Disney Company’s holdings are entertainment and information. Every business activity the organization is engaged in is related in some manner to providing its consumer base entertainment and information.
Despite the two commonalities of the Walt Disney Company’s activities, there exists a tremendous spectrum of variety in its operations. One of the growth strategies that have helped the conglomeration reach its current level of success is the fact that the organization has expanded, both vertically and horizontally, into new markets by targeted segmentation. In most cases, it


References: Disnery Case Analysis. Retrieved on Nov 10, 2013, from http://img1.rushessay.com/materials/samples/case_study_1.pdf The Walt Disney Company. Retrieved on Nov 11, 2013, from http://thewaltdisneycompany.com/about-disney/company-overview Wikipedia (2013). The Walt Disney Company. Retrieved on Nov 16,2013, from http://en.wikipedia.org/wiki/The_Walt_Disney_Company Disney (n.d). The Walt Disney Company – 2008 Corporate Responsibility Report – Overview – Governance.Disney.com l The official Home Page for all things Disney. Retrieved Nov 20, 2013, from http://disney.go.com/crreport/overview/governance.html
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