We all must admit that when we walk through the doors of Wal-Mart on the grocery side, we actually get excited when we see the people who are promoting a food or beverage product for us to “test”. We immediately try whatever it may be and then continue looking for the other stands that are setup as well. The test products may vary from soups, smoothies, hot foods, or cold foods. In this worldwide store, there are many ways that Wal-Mart may advertise different products by using gimmicks and strategies that make sense to the customers. Not many people regularly notice this, but Wal-Mart is a building that contains no windows. In the article “The Public Realm and the Common Good,” James Kunstler expresses to the audience how he feels about Wal-Mart being without windows. Kunstler says, “ This process of disconnection from the past and future, and from the organic patters of weather and light, all done for the sake of expedience, ends up diminishing us spiritually, impoverishing us socially, and degrading the aggregate set of cultural patterns that we call civilization.” Kunstler makes an extremely good point in this argument. With Wal-Mart having no windows this takes away from the beauty of our streets. It just makes Wal-Mart a big block not opening up with society. Have you ever thought of why superstores put goods in the places that they do? Why are all the healthy fruits and vegetables the first thing you see? They place the healthy fruits and veggies at the front because those are usually necessities people come in for. Have you noticed how they put the milk at the very back of the store? They do that so we may grab a certain item on the way to our actual destination of getting the gallon of milk that we really only came in to purchase. On the way to get the milk we may pass by all the breakfast food products and think how wonderful it would taste with the gallon of milk that we came to buy. This is the process of marketing management.
There are three entrances of the superstore, the garden, tire and lube express, and food. The garden entrance is set up so that the customers walk in and see the check out counters alone with the shopping carts. The shopping carts are placed right when you walk in the sliding, automatic doors; therefore, making it easy to get a cart and go. As you walk through the garden section, the different types of plants are all categorized according to the kinds of plants there are. Buckets, shovels, and sprinklers are in this section as well, completing the outdoor scene. Patio tables, chairs, hammocks, and wicker furniture are all set out in the garden section to give customers the ideal setup as if it was at their own home. This is all set up like this so it is easier for customers to walk in and go straight to what they’re looking for.
Walking in through the low prices sliding doors the elderly greeters are usually seen that always have a huge smile on their face along with a yellow happy face sticker on the blue vest. By showing each customer an assisting hand, or a smile, Wal-Mart proves that striving to evaluate each customer’s needs as they enter the door is something that they value. As Sam Walton once said,
“Let’s be the most friendly- offer a smile of welcome and assistance to all who do us favor by entering our stores. Give better service-over and beyond what our customers expect. Exceed your customers’ expectations- if you do, they’ll come back over and over again”(Sharma). As seen, Wal-Mart does a great job on greeting those who enter. Every entrance is a different view and setup whenever customers walk in.
Entering on the food side can be a bit overwhelming. Once again, there are many rows of shopping carts placed in lines from which each one is attached to the other. Making it easy to walk in and look up and see the labeled signs of where to go is helpful as well. Many don’t notice but the aisles are wide enough for two shoppers and their carts to pass side by...