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Walmart Into France

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Walmart Into France
| Wal-Mart expansion in France | Management of International Business | | Gemma Barlow 33246023 | Mahfuz Rahman | 12/17/2012 |

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Plagiarism Declaration

I certify by my signature/printed name that this is my own work. The work has not, in whole or in part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged and referenced. If this statement is untrue I acknowledge that I will have committed an assessment offence.
I also certify that I have taken a copy of this assignment, to be made available upon request, which I will retain until after the Board of Examiners has published results.

Name: Gemma Barlow

Contents Plagiarism Declaration 1 1. Executive summary 4 2. Country Analysis 5 Political and Legal Factors 5 Economic and Financial Factors 5 Social and Cultural 7 Technological and Infrastructural 7 3. Analysis of regional organisation 8 Infrastructure 8 Education 8 Economic Development 8 Legal Issues 10 4. MNE Analysis 0 Company Overview 0 Strengths 0 Weaknesses 1 Opportunities 1 Threats 1 What should the key strategy be? 2 5. Industry Analysis 3 Porter’s Five Forces 3 Threat of New Entrants 3 Buyer Power 3 Supplier Power 4 Substitutes 4 Degree of Rivalry 4 6. FMSS/Mode of Entry analysis and recommendation 5 Acquisition 5 Greenfield 5 Joint Venture 5 Dunning’s Eclectic Theory 6 Ownership Advantage 6 Location Advantage 6 Internalisation Advantage 6 Recommendations 7

1. Executive summary
This is a brief summary of the main contents, findings, conclusions and recommendations in the report. The executive report contains enough information for a reader to become familiarized with what is discussed in the full report without having to read it. (Approximately 200 - 500 words)

2. Country Analysis
France ranks 29th globally in its ease of doing business, which is also the average rank for high

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