Walmart Evaluation Metrix

Topics: Retailing, Factor analysis, Online shopping Pages: 3 (256 words) Published: May 22, 2013
External Factor Evaluation Matrix for Walmart

|Key External Factors |Weight |Rating |Weighted | | | | |Score | |Opportunities | | | | |1. Increase online shopping |20% |3 |60 | |2. Economic conditions cause greater demand for low priced products |10% |2 |20 | |3. Increased use of mobile/social marketing to increase purchasing by |5% |2 |10 | |consumers | | | | |4. Growth plan to open new supercenters in US & abroad |10% |4 |40 | |5. Conversion of regular stores into Supercenters |5% |3 |15 |

|Key External Factors |Weight |Rating |Weighted | | | | |Score | |Threats | | | | |6. Increased competition from online retailers |10% |4 |40 | |7. Product substitution...
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