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Walmart entry to India

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Walmart entry to India
In November of 1962 Mr. Sam Walton was opened Wal-Mart. It is largest retail store chain in America. Wal-Mart itself has a big brand and the market leader of Retail sector in US. Wal-Mart employs 1.6 million associates worldwide in more than 3,700 stores in the US and more than 1,500 throughout the rest of the world. Strategy of Wal-Mart is the low price. Wal-Mart outlets is spread throughout the world and doing well.
Vision Statement:-
“Our vision is to provide good quality and services to our customers,while remaining the market leader and striving daily to be the most admired company”.
Mission Statement:-
“To provide quality products at an everyday low price and with extended Customer service…always.”
Wal-Mart Slogan: - “Save money, live better”

The culture consists of Wal-Mart:-
Quality product at low prices “everyday”
Respect for the individual.
Service to our customers.
Strive for excellence.

Divisions of Wal-Mart-
Neighborhood Markets (groceries)
Sam’s Club (membership)
Discount stores (FMCG& apparels)
Wal-Mart super centers (groceries)
McLane (Acquired just now)

Divisions
Discount stores supercenters Sam’s club
Neighbour-hood markets
International Totals
942
238
71
37

SWOT of Wal-Mart:-

Competitive Advantage of Wal-Mart-
1. Supply Chain Management: -
This is one of the best competitive advantages. Wal-Mart has two main supplier P&G and HUL. The supply chains add the value to the company.

2. Price Leadership: -
Wal-Mart always sells product on low price and they forward this benefits to their customers.

3. Exchange benefit: -
The Wal-Mart customer can exchange their purchased product through any Wal-Mart outlets.

4. Brand Image:-
The strongest competencies of Wal-Mart are there brand image in the minds of consumer. It is the leader of the world retail industry.

RETAIL INDUSTRY IN INDIA Retail industry is one of the largest growing industries in India.


References: www.wikipedia.com www.google.com www.authorstream.com www.slideshare.com www.walmart.com timesofindia.indiatimes.com › Topics › Wal-Mart
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