Walmart Case Study

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Case study on Wal-Mart Distribution

Submitted by
Sumit Gupta
Sushant Mishra
Umesh Gupta
Vikash Singh
Vishal Singh
Vivek Ranjan

Submitted to
prof. mr. sham sharma
M.A. (Lucknow), D.M.M. (LONDON)

Group no. - 6, PGDM 2nd SEM
No. of words--4756

ACKNOWLEDGEMENT

We would like to show our gratitude to Resp. Prof. Mr. Sham Sharma, for providing us with the golden opportunity to prepare an intellectual report, on Distribution & Logistics Management of “wal-mart”. We are grateful to Resp. Prof. Mr. Sham Sharma, for guiding us to prepare an aesthetic report on Distribution & Logistics Management of “wal-mart”with the proper information and knowledge of sixteen elements of formal report writing. Without his kind support it would have been difficult for us to complete the report, so meaningful and interesting in a short period of time. We thank him whole heartily for his consent encouragement, warm response and for filling every gap in our personal development and knowledge enlightens and valuable idea that made this assignment successful.

CONTENT

ACKNOWLEDGEMENT2
EXECUTIVE SUMMARY4
INTRODUCTION5
SWOT ANALYSIS7
Relationship of wal-mart with suppliers9
conclusion19
BIBLIOGRAPHY20

EXECUTIVE SUMMARY

Wal-Mart Stores Inc. is the largest retail company in the United States and has beenranked number one on theFortune 500 Indexby FortuneMagazine. Wal-Mart has four Parts of their corporate strategy.

1. Dominance in the Retail Market.
2. Expansion in the U.S. and International Markets.
3. Creation of Positive Brand and Company Recognition.
4. Branch Out into New Sectors of Retail.

Wal-Mart’s public affairs strategy must work to make implementation of these policy goals happen. Its public affairs strategy enables the company to move into other sectors of the marketplace and expand into foreign countries. The public affairs strategy also involves gaining access to politicians who can help Wal-Mart achieve its goals. Wal-Mart has a very active Political Action Committee that gives almost a quarter million dollars annually.

This case study is based on the Distribution Channel and Supply system of Wall-Mart. In this report first we have done the SWOT analysis of Wal-Mart. Then we have described the supply chain system of Wall-Mart, including the standard set by the Wal-Mart for its supplier. We have gone through deep analysis of different aspects of the case and tried our best to answer all the questions.

INTRODUCTION

Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large, discount department stores. It is the world's largest public corporation by revenue and is founded by Sam Walton in 1962. It is the largest private employer in the world and the fourth largest utility or commercial employer. Wal-Mart is the largest grocery retailer in the United States, with an estimated 20% of the retail grocery and consumables business, as well as the largest toy seller in the U.S. It also owns and operates the North American Company, Sam's Club. Wal-Mart serves customers and members more than 200 million times per week at more than 8,747 retail units under 55different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Wal-Mart employs 2.1 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Wal-Mart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. The birth of discount retailing

Most people think discount retailing began in 1962 – the year that Kmart, Target, and Wal-Mart first opened. But actually, the chain of variety stores Sam Walton owned during the 1950s faced stiff competition from many regional discount stores. 1962 – Walmart begins

Before opening Wal-Mart, Sam traveled the country studying everything he could about discount retailing. He became convinced American consumers wanted a new type of store. Trusting his vision, Sam and his...
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