Walmart 2012

Topics: Wal-Mart, Supply chain management, Marketing Pages: 4 (1069 words) Published: November 25, 2012
Introduction
Walmart has more than 10,020 retail units which is spread across 28 countries and operates under 60 banners. It sells both by brick and mortar (traditional stores) and Brick and click (e-commerce) formats. The average size of each Walmart store is more than a 1, 00,000 (1lac) square feet. Its store operations are categorized into following. 1. Walmart discount stores

2. Walmart super centers
3. Walmart neighborhood markets
Walmart express stores

Marketing Mix:
Product and branding strategies (appropriate service strategy if the company has a consumer orientation).

Walmart is a multinational retailer; in short it has every product or a brand which a person could see in his day to day life. The broad range of product categories include movies, crafts, gifts, college essentials, Electronic items, home appliance, jewellery, photo centre,  toys, outdoor living, funeral, grocery, video games etc

Pricing strategies.
Walmart business model doesn’t include manufacturing of any product; it procures products across the globe in large quantities in order to enjoy benefits of economies of scale. This makes price of Walmart to offer products at 15% lower price than other retailers. Walmart uses different pricing concepts to get focus of the customers and compel a purchasing behaviour through discount strategies.  Sam Walton coined the term “Always lows prices” and “Everyday low prices”; according to this each product is offered at different discount prices based on the time and demand of the hour. The consumer electronics are offered at a very low price compared to other retailers.

Supply chain strategies (how they place the product in the market).

Walmart has been able to assume market leadership position primarily due to its efficient integration of suppliers, manufacturing, warehousing, and distribution to stores. Its supply chain strategy has four key components: vendor partnerships, cross docking and distribution management,...
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