Walkers

Topics: Strategic management, Lay's, PepsiCo Pages: 23 (7580 words) Published: January 3, 2014
Task 1.1Walker’s snacks foods are part of the UK trading of Frito-Lay, the domestic and international snack food operation and PepsiCo is there parent company. Walker’s is a subsidiary of PepsiCo’s and the market leader in the UK’s £2.2bn salty snacks sector, with a share of more than 43%. Walkers are Britain’s crisps manufacturer, employing some 4000 staff in 14 locations. Its core business is the manufacture, marketing and distribution of crisps and other snack foods in the UK, and it sells its products in more than 300,000 retail outlets nation wide (PepsiCo, Jan 2013). 1.1.1MISSION: “our mission is to be the world's premier consumer Products Company focused on convenient foods. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity”(PepsiCo, Jan 2013). 1.1.2VISIONS “our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making Walkers a truly sustainable company” (PepsiCo, Jan 2013). 1.1.3GOALS

Performance ‘Strive to deliver superior long-term financial performance and sustained shareholder value’. Human ‘Continue to refine our food choices to meet changing consumer needs by reducing sodium and saturated fat, and developing a broader portfolio of product choices, Continue to provide clear nutrition information on our products, and sell and market them appropriately to our consumers, including children, in line with our global policies and accepted global standards’. Environmental: ‘Help protect and conserve global water supplies, especially in water-stressed areas, and provide access to safe water. Innovate our packaging to make it increasingly sustainable, minimizing our impact on the environment. Work to eliminate solid waste to landfills from our production facilities’. ‘Work to achieve an absolute reduction in greenhouse gas (GHG) emissions across our global businesses. Continue to support sustainable agriculture by expanding best practices with our growers and suppliers’. Talent ‘Create a safe, healthy, diverse and inclusive workplace that reflects the global communities in which we operate. Respect human rights in the workplace and across the supply chain’ (PepsiCo, Jan 2013). 1.1.4Walker’s objective

Mission statement describes overall objectives of the company but corporate objectives describe the activities that could be taken to successful the mission statement. Objectives are those ends that the organization seeks to achieve by its existence and operation. Organizations are goal attainment devices. “Our future business profit and growth with driven by healthier products. We aim to be the most positive agent for change in the UK food industry”. ‘Walkers will use our influence in the market place to change, for better, what people are eating’. ‘They will change their products they’re making, renovate their core, and transform their portfolio towards healthier products providing genuine nutritional benefit’. ‘Walker’s will reduce the calorie count of our portions so they fit within a healthy lifestyle. And will make our healthier options available for all’. They act transparently, engage widely and promote best practice and accountability in the UK and globally. To remove all artificial flavour enhancers, colours and preservatives All crisps and snacks to meet, or surpass, existing FSA salt reduction targets Increase the proportion of outlets where smaller packs are available alongside walkers Big Eat by 30%.Widen retail availability of walkers baked by 25% for consumer’s on-the-go.50% of savoury snacks to be baked, or include positive nutrition from 10% in 2008.Combined, our pledges will mean 70% of our total volume is defined as healthier (PepsiCo, Jan 2013). 1.1.5Competencies:...
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