In “The Squeeze” Charles Fishman informs the public of how Wal-Mart is able to defy “the law of supply and demand” and how it affects not only consumer, and competitors but also the whole economy. Fishman explains how consumers are blinded by the low prices and don’t actually realize the ugly truth behind how they manage to get them there. Fishman exemplifies this problem with the sale of Vlasic pickles, and how Wal-Mart greatly affected the company yet managed to keep their business by threatening them of cutting off doing business with them if they didn’t meet their low pricing demands. Fisherman finally states that the scary part is how a company like Wal-Mart has total control of what is supposed to be a market economy.
Wal-Mart shoppers pickle consumption is a great example of what people today define as a need. People today are constantly looking for cheap deals to hop on. Whether its online shopping or by cutting out coupons from the Sunday newspaper. The bargain hunting is especially evident in America. Everyone wants an abundance of things even if they aren’t really a necessity. Wal-Mart is just an enabler they make it possible for people to get deals on a vast variety of things for a low price. For example the gallon of pickles for $2.97 that affected not only the consumers and the competitors but the whole economy. They were taking out other companies from the pickle business and raising the supply for pickles with no real demand. Consumers were just buying the gallons of pickles simply because of the low price.