Wal-Mart Research Paper

Wal-Mart customer service

Table of Contents

Table of Contents .....................................................................................................................1-2
Title page......................................................................................................................................3 Abstract........................................................................................................................................4
Introduction ................................................................................................................................5 History of Wal-Mart……………………………………………………………………........5.1
External Environmental Analysis………………………………………………………………6
The General Environment…………………………………………………………………….6.1 Demographic…………………………………………………………………………….6.2 Economic….................................................................................................................... 6.3 Social-Cultural…………………………………………………………………………. 6.4 Political-Legal Environment………………………………………………………….6.5
Internal Environmental Analysis: SWOT Analysis…………………………………...........7
Identification of Central Problems …………………………………………………………...7.1
The External Environmental Analysis: The Environment within Wal-Mart………............ 8 Wal-Mart Industry size………………………………………………………….……8.1 Wal-Mart Growth Trends……………………………………………………………… 8.2 Porter’s Five Force Model……………………………………………………….. …….8.3
External Environmental Analysis: The Organization Market……………………………. 9 What are Wal-Mart main products and Services……………………………………… 9.1 Wal-Mart products and service benefits to customers………………………………… 9.2 Wal-Mart primary markets and market segments……………………………………… 9.3 What are the primary ways that customers get a product or services………………….. 9.4 What percentage of annual revenue is spent on marketing and sales…………………. 9.5
Internal Environmental Analysis: Purpose or

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