volvo ycc 
1. Which design elements of the Volvo YCC are most valuable to female consumers?
In 2002, an all-female team of project managers and automobile designers was assembled to design the Volvo Your Concept Car (YCC) with female needs. Thus, the car has various elements that are very valuable to female consumers, including smart storage solution, easy to get in and out, good visibility, personalization, easy to park.
First, smart storage concern more about than where to put the handbag. It is about the mobile phone, keys, notebook, gym bag and many others things people carry to the car. Actually, a center console has a shallow compartment for keys, mobile phones. In addition, there is also a space for a notebook, a “cook box,” and a wastepaper basket. Besides, the back seats are designed like movie theater seats that fold upright until needed for passengers, freeing room on the back for luggage. Furthermore, the gear lever and handbrake are movable for better storage. Since female always carry a lot to their car, especially when they shops, so this element is really valuable to them.
Second, YCC is designed for easy to get in and out of. The gull wings doors are designed so that the consumer never has to climb into the back seat. The ride height is automatically returned to Hi mode for door opening, the driver’s seat moves back automatically and the steering wheel moves upwards, the sill of the door will also drop down to expose a clean interior, so that you can get in more easily. Besides, auto open is also available when you have a lot to carry. Because female sometime wear dress and high-heels, cars that are easy to get in and out of are very valuable to them.
Third, the car is with good visibility. An “Ergovision” system at the dealership scans drivers’ bodies and configures optimum driving positions based on the data. The settings are stored on the key unit. When the key is docked, things like the seat, steering wheel, pedals will all
In 2002, an all-female team of project managers and automobile designers was assembled to design the Volvo Your Concept Car (YCC) with female needs. Thus, the car has various elements that are very valuable to female consumers, including smart storage solution, easy to get in and out, good visibility, personalization, easy to park.
First, smart storage concern more about than where to put the handbag. It is about the mobile phone, keys, notebook, gym bag and many others things people carry to the car. Actually, a center console has a shallow compartment for keys, mobile phones. In addition, there is also a space for a notebook, a “cook box,” and a wastepaper basket. Besides, the back seats are designed like movie theater seats that fold upright until needed for passengers, freeing room on the back for luggage. Furthermore, the gear lever and handbrake are movable for better storage. Since female always carry a lot to their car, especially when they shops, so this element is really valuable to them.
Second, YCC is designed for easy to get in and out of. The gull wings doors are designed so that the consumer never has to climb into the back seat. The ride height is automatically returned to Hi mode for door opening, the driver’s seat moves back automatically and the steering wheel moves upwards, the sill of the door will also drop down to expose a clean interior, so that you can get in more easily. Besides, auto open is also available when you have a lot to carry. Because female sometime wear dress and high-heels, cars that are easy to get in and out of are very valuable to them.
Third, the car is with good visibility. An “Ergovision” system at the dealership scans drivers’ bodies and configures optimum driving positions based on the data. The settings are stored on the key unit. When the key is docked, things like the seat, steering wheel, pedals will all