Volkswagen
TRAINING REPORT
VOLKSWAGEN CARS
(1ST June to 16TH July 2012)
Submitted for MBA IIIrd Sem
Submitted by: Submitted to:
MUKESH GEHLOT R.L. Dadhich
MBA III sem Director of Lachoo Memorial college
Department of Management studies
LMC College of science & technology Management Faculty
Session 2012-2013
ACKNOWLEDGEMENT
It is a great pleasure and privilege for me to present this Summer Training Project Report titled “VOLKSWAGEN CARS “
I would like to express my gratitude to the director of MBA Department Mr. R.L. Dadhitch for having given me an opportunity to do a project in “Volkswagen jodhpur, Shakun Motors Private Limited”.
I would like to extend my sincere thanks Mr. Abhishek Lodha, Assistance HR Manager, Shakun Motors Private Limited, for their extremely useful guidance without which it would not have been possible for me to learn the things the way I have learned here. I am also thankful to all the sub ordinates and workers at Shakun Motors Private Limited, who helped us a lot and showed their interest in us.
(MUKESH GEHLOT)
PREFACE
The project is based on the Customer profile and mapping to understand the consumer behavior regarding automobile sector
The project took 6 weeks for completion. The main motive of project report was to enhance my expertise and extensive knowledge I gained through my course, by applying it practically to the market of automobile JODHPUR.
The project has been completed by collecting the primary data by interviewing the various industrialist of JODHPUR.
Secondary data was also used as per the availability from different sources. In all the study was to find out at which geographical area the potential customer may exist and also to study the consumer behavior regarding automobile sectors. During the project, I learnt the procedures and various other
VOLKSWAGEN CARS
(1ST June to 16TH July 2012)
Submitted for MBA IIIrd Sem
Submitted by: Submitted to:
MUKESH GEHLOT R.L. Dadhich
MBA III sem Director of Lachoo Memorial college
Department of Management studies
LMC College of science & technology Management Faculty
Session 2012-2013
ACKNOWLEDGEMENT
It is a great pleasure and privilege for me to present this Summer Training Project Report titled “VOLKSWAGEN CARS “
I would like to express my gratitude to the director of MBA Department Mr. R.L. Dadhitch for having given me an opportunity to do a project in “Volkswagen jodhpur, Shakun Motors Private Limited”.
I would like to extend my sincere thanks Mr. Abhishek Lodha, Assistance HR Manager, Shakun Motors Private Limited, for their extremely useful guidance without which it would not have been possible for me to learn the things the way I have learned here. I am also thankful to all the sub ordinates and workers at Shakun Motors Private Limited, who helped us a lot and showed their interest in us.
(MUKESH GEHLOT)
PREFACE
The project is based on the Customer profile and mapping to understand the consumer behavior regarding automobile sector
The project took 6 weeks for completion. The main motive of project report was to enhance my expertise and extensive knowledge I gained through my course, by applying it practically to the market of automobile JODHPUR.
The project has been completed by collecting the primary data by interviewing the various industrialist of JODHPUR.
Secondary data was also used as per the availability from different sources. In all the study was to find out at which geographical area the potential customer may exist and also to study the consumer behavior regarding automobile sectors. During the project, I learnt the procedures and various other
Bibliography: 1.Research methodology – C.R. kothari. WEBSITES:- http://www.volkswagen.co.in http://www.prestigemotors.co.in http://www.automobile.com http://www.google.com Magazines Autocar OverDrive Staff of Prestige Motors