(1ST June to 16TH July 2012)
Submitted for MBA IIIrd Sem
Submitted by:Submitted to:
MUKESH GEHLOTR.L. Dadhich
MBA III semDirector of Lachoo Memorial college
Department of Management studies
LMC College of science & technology
It is a great pleasure and privilege for me to present this Summer Training Project Report titled “VOLKSWAGEN CARS “
I would like to express my gratitude to the director of MBA Department Mr. R.L. Dadhitch for having given me an opportunity to do a project in “Volkswagen jodhpur, Shakun Motors Private Limited”.
I would like to extend my sincere thanks Mr. Abhishek Lodha, Assistance HR Manager, Shakun Motors Private Limited, for their extremely useful guidance without which it would not have been possible for me to learn the things the way I have learned here. I am also thankful to all the sub ordinates and workers at Shakun Motors Private Limited, who helped us a lot and showed their interest in us.
(MUKESH GEHLOT) PREFACE
The project is based on the Customer profile and mapping to understand the consumer behavior regarding automobile sector The project took 6 weeks for completion. The main motive of project report was to enhance my expertise and extensive knowledge I gained through my course, by applying it practically to the market of automobile JODHPUR. The project has been completed by collecting the primary data by interviewing the various industrialist of JODHPUR. Secondary data was also used as per the availability from different sources. In all the study was to find out at which geographical area the potential customer may exist and also to study the consumer behavior regarding automobile sectors. During the project, I learnt the procedures and various other aspects of marketing of automobile by applying theoretical knowledge and concepts to the best. Needless to say, errors and omissions are bound to occur. Last but not the least, I am grateful to all those who happened to be a part of the successful completion of this Project and my mind and heart for going hand in hand!
MUKESH GEHLOT CONTENTS
* INTRODUCTION TO THE PROJECT
* EXECUTIVE SUMMARY
* INTRODUCTION TO AUTOMOBILE HISTORY
CHAPTER :- 2
* INTRODUCTION TO VOLKSWAGEN GROUP
* HISTORY OF VOLKSWAGEN
* NINE AUTOMOTIVE COMPANIES OF VOLKSWAGEN
CHAPTER :- 3
* VOLKSWAGEN IN INDIA
* INTRODUCTION TO PRESTIGE MOTORS
* PRODUCT PROFILE FOR MODELS AVAILABLE IN INDIA
CHAPTER :- 4
* OBJECTIVES OF THE STUDY
* RESEARCH METHODOLOGY
INTRODUCATION TO THE PROJECT
The project title is “CUSTOMER PROFILE AND MAPPING TO UNDERSTAND THECONSUMER BEHAVIOUR REGARDING AUTOMOBILE SECTOR” Customer mapping is also known as geographical market analysis and it is the Easiest Way to Identify Where Your Customers Come From and Who They Are. This project focus on to know the profile and from which geographical part of Ludhiana the potential customer of Volkswagen cars can be and what is the consumer behavior of various users of cars like how many cars do they have and after how much do they like to change their cars . The whole survey has been do nein various parts of JODHPUR city like Focal Point, Market Area, JODHPUR . .
So, in this research I studied the mapping of the customers and behavior of the customers. So, overall it was great learning experience for me to get such an introspect about automobile...