Volini Report
CONTENTS
i) OBJECTIVE ………………………………..................01 ii) BRAND PROFILE ……………………………………02 iii) ANALYSIS OF CONSUMER QUESTIONNAIRE…..07 iv) ANALYSIS OF RETAILER QUESTIONNAIRE…....11 v) ANALYSIS OF DISTRIBUTOR QUESTIONNAIRE..13 vi) S.W.O.T ANALYSIS …………………………………14 vii) CONCLUSION ………………………………………..15 viii) BIBLIOGRAPHY ……………………………………..16 ix) ANNEXURE
BRAND PROFILE
To prepare a marketing analysis of a product and prepare a report highlighting the product, brand, industry, market competition, marketing strategy. The product that I have taken is voloni pain reliever.
■ METHODOLOGY –
Sources of data –
1. CONSUMER.
2. RETAILER.
3. DISTRIBUTER.
4. INTERNET.
5. DISCUSSION WITH THE SALES PERSON. METHOD –
Followed the Questionnaire Method.
■ SAMPLE SIZE –
1. CONSUMER SAMPLE SIZE – 16
2. RETAILER SAMPLE SIZE – 12
■ INDUSTRY
Volini is a pain relieving brand from Ranbaxy. This brand was one of the most prescribed pain killer gel in its earlier avatar as a prescription product. In 2007, Volini became an OTC brand. The pain relieving balm market is worth around Rs 700 crore and is dominated by powerful brands like Moov and Iodex. Volini gel
No.1 Doctor prescribed pain reliever for over 10 years.
Has a unique quick absorb nano formula which gives quick & long lasting relief.
Available in 3.5g, 5g, 15g, 30g ,50g & 75g pack*
Volini spray
India’s No.1 selling pain relief spray.
Has a unique nano formula which allows deeper penetration of ingredients for quick relief.
It is very easy to carry & convenient to use.
Volini Spray is available in 15g, 35g, 55g & 100g pack*
Voloni active
Volini Activ is a herbal transparent gel with ‘Power of 3′ natural ingredients
Clove Oil: Powerful pain reliever
Shallaki: Reduces swelling
Capsaicin: Soothes pain area
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VOLINI PAIN RELIEVER NO. 1 DOCTORS PRESCRIBED PAIN KILLER.
SPRAYS, BALMS AND TABLETS.
i) OBJECTIVE ………………………………..................01 ii) BRAND PROFILE ……………………………………02 iii) ANALYSIS OF CONSUMER QUESTIONNAIRE…..07 iv) ANALYSIS OF RETAILER QUESTIONNAIRE…....11 v) ANALYSIS OF DISTRIBUTOR QUESTIONNAIRE..13 vi) S.W.O.T ANALYSIS …………………………………14 vii) CONCLUSION ………………………………………..15 viii) BIBLIOGRAPHY ……………………………………..16 ix) ANNEXURE
BRAND PROFILE
To prepare a marketing analysis of a product and prepare a report highlighting the product, brand, industry, market competition, marketing strategy. The product that I have taken is voloni pain reliever.
■ METHODOLOGY –
Sources of data –
1. CONSUMER.
2. RETAILER.
3. DISTRIBUTER.
4. INTERNET.
5. DISCUSSION WITH THE SALES PERSON. METHOD –
Followed the Questionnaire Method.
■ SAMPLE SIZE –
1. CONSUMER SAMPLE SIZE – 16
2. RETAILER SAMPLE SIZE – 12
■ INDUSTRY
Volini is a pain relieving brand from Ranbaxy. This brand was one of the most prescribed pain killer gel in its earlier avatar as a prescription product. In 2007, Volini became an OTC brand. The pain relieving balm market is worth around Rs 700 crore and is dominated by powerful brands like Moov and Iodex. Volini gel
No.1 Doctor prescribed pain reliever for over 10 years.
Has a unique quick absorb nano formula which gives quick & long lasting relief.
Available in 3.5g, 5g, 15g, 30g ,50g & 75g pack*
Volini spray
India’s No.1 selling pain relief spray.
Has a unique nano formula which allows deeper penetration of ingredients for quick relief.
It is very easy to carry & convenient to use.
Volini Spray is available in 15g, 35g, 55g & 100g pack*
Voloni active
Volini Activ is a herbal transparent gel with ‘Power of 3′ natural ingredients
Clove Oil: Powerful pain reliever
Shallaki: Reduces swelling
Capsaicin: Soothes pain area
Be the first to comment Transcript
VOLINI PAIN RELIEVER NO. 1 DOCTORS PRESCRIBED PAIN KILLER.
SPRAYS, BALMS AND TABLETS.
References: Growth Ranbaxy Laboratories Limited (BSE: 500359) is an Indian multinational pharmaceutical company that wasincorporated in India in 1961