Vodafone in Romania

ACADEMY OF ECONOMIC STUDIES
Business Administration (in Foreign Languages)

Coordinator:
Conf. DIMA MIHAELA-ALINA PhD.

Bucharest
2010
Table of Contents:

All about Vodafone 3
Vodafone’s Internalization 3
  II.1 Establishing an International Presence 5
  II.2 Creating Business Synergies 5
  II.3 Generating Revenues through Exporting 6
  II.4 Earning Capital Gains 6
Strategy formulation 7
  III.2 Internal Environment Assessment 9
  III.2.1 Physical Resources And Personnel Competencies 9
  III.2.2 Value Chain Analysis 10
  III.2.3 Firm-Specific Advantages 10
  III.2.4 Country-Specific Advantages 13
  III.3 Industry analysis – Porter’s five forces model Vodafone in Romania 14
  III.3.1 Rivalry among existing firms 14
  III.3.2 Suppliers 14
  III.3.3 Buyers 15
  III.3.4 New entrants 15
  III.3.5 Substitutes 15
Functional Strategies 16
  IV.1 Marketing Strategy 16
  IV.1.1 Product 16
  IV.1.2 Place 17
  IV.1.3 Price 17
  IV.1.4 Promotion 17
  IV.2 Human Resources Strategy 17
  IV.2.1 Training and Development 18
  IV.2.2 Reward systems 18
      IV.2.2.1 Compensation 19
Conclusion 19
Appendix 22
References: 23

  I. All about Vodafone
It's a well known fact that no business can exist without customers. Marketing and human resource strategies, like any aspect of business, are practiced art that take time and effort to master.   That is why it is important to check if companies, like Vodafone, do their best to fulfill their strategies. We live in a world dominated by communication; people everywhere are obsessed with the idea of having a cell phone, especially in Romania. Not only do adults have mobile phones but also teenagers, even children of 8-9 years.

We decided a telecommunication company is appropriate and we choose Vodafone. Vodafone Group is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the... [continues]

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