Vodafone Customer Satisfaction

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MARKETING RESEARCH

INTERNAL ASSESSMENT ASSIGNMENT

SATISFACTION OF VODAFONE CUSTOMERS
BY
RAHUL G GADDAM
PGDM BT
ROLL NO: 10

ACKNOWLEDGEMENT

In the preparation of this report, I acknowledge the encouragement and assistance given by a number of people from IPE.
I sincerely thank Dr. Reshmi Ann Thomas for providing assistance and guiding me in doing this project. I thank her once again for exposing me to research methodology and also exposing me to software package SPSS. I want to show my gratefulness to all the respondents who spared their precious time in answering my questionnaires.

INDEX PAGE NO:
EXECUTIVE SUMMARY 4 INTRODUCTION 5

Executive Summary
This research intends to investigate the relationships between the independent variables (offers,affordability,customer service, connectivity) and the dependent variable (customer satisfaction in Vodafone). It is a correlational study that measures the relationship by showing offers,affordability,customer service, connectivity as the independent variables and consumer preference as the dependent variable. The sample for this study was the IPE postgraduate students who use Vodafone as their service providers. Total 43 questionnaires were distributed among the undergraduate students and each questionnaireconsists of 14 questions. therefore 602 questions were used for data analysis. SPSS 15.0 was used to analyze the collected data....
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