Vodafone 4p

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Vodafone 4 Ps
VODAFONE’S MISSION

Driving a wireless world

Vodafone is primarily a user of technology rather than a developer of it, and this fact is reflected in the emphasis of their work program on enabling new applications of mobile communications, using new technology for new services, research for improving operational efficiency and quality of our networks, and providing technology vision and leadership that can contribute directly to business decisions.

VODAFONE’S STRATEGIES
¬ Revenue Simulation.
¬Cost Reduction.
¬ Deliver total communication needs to the
Customer .
¬ Deliver strong growth in emerging markets.

“4” P’s & S.L.E.P.T ANALYSIS OF VODAFONE

ϖ PRODUCT
ϖ PLACE
ϖ PRICE
ϖ PROMOTION

PRODUCT

¬ Features like chat, games, ringtones video
Clips, caller tunes etc.
¬ On-the-move information service.
¬ Black list callers.
¬ Social Products.

PLACE

¬ Vodafone covers almost 75% of its
operational area.
¬ It also sells through independent retailers.
¬ Customers are able to see and handle products
they consider to buy.
¬ People are on hand to ensure customers needs
are matched with the right product to explain
the different options available.

PRICE

¬ Vodafone wants to make its service accessible
to all.
¬ Offers various pricing structure to different
customer groups.
¬ Monthly price plans are available.
¬ Rewards on the usage.

PROMOTION

Above the line:
¬Advertising on TV, magazines, via internet
and on bill boards.
Below the line:
¬ Special offer promotions.
¬ Vodafone’s stores, its products and all its staff
project the brand image.
¬ Public relations by its press releases.

SUGGESSIONS

¬ Accessibility for people.
¬ Promotion of Products & Services.
¬ Customer Service Staff.
¬ User friendly Contact Website in regional
languages.
¬ Availability

SLEPT ANALYSIS

ϖ SOCIAL FACTORS
ϖ LEGAL FACTORS
ϖ ECONOMIC FACTORS
ϖ POLITICAL FACTORS
ϖ...
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