Viva Young

Topics: Middle age, Volkswagen New Beetle, Old age Pages: 3 (862 words) Published: February 20, 2013
Viva Young
To the nights we won’t remember with the people we won’t forget. Whether this applies to the decrepit or to the juvenile, rebels of all age finally have a place where they certainly won’t forget. Taco Bell has successfully convinced the 2013 Super bowl audience to ‘viva young’ with an entertaining commercial amusing to viewers of all ages. Everyone’s experienced a rampant night or two, where the craving of food at the break of dawn and brink of exhaustion is nearly irresistible. And whoever hasn’t may want to reconsider their sheltered life choices. This commercial celebrates those nights. The florescent lights, risqué scenes, and kick-ass music takes the audience back to the memories, or perhaps fantasies, and then proceeds to show viewers just how to end a raging night. In addition to rejoicing a wild night, it manages to bring peace to the controversy of the old generation versus the new generation. It may be easy to deny that older people ever had a reckless side, but today’s teenagers will one day be at that point, and it doesn’t seem like anyone is resisting reckless urges. Watching elders behave similar to teenagers may be discomforting, but it brings light to a touchy topic. Other commercials have not played it quite as safe. In an attempt to be provocative, the new Volkswagen Beetle commercial uses the Jamaican stereotype to compare the happiness of Volkswagen drivers with the happiness of Jamaicans. The cultural appropriation is questionable because of the multiple stereotypes used, including gloomy Midwestern’s and mellow Jamaicans. Causing a commotion was exactly what they desired, and this wouldn’t have happened had it focused on the vehicle. This commotion is why the entire focus of the advertisement is toward who is using the product rather than the actual product. Similar to the Volkswagen Beetle commercial, the Dodge Ram commercial convinces viewers with the same common factor of focusing on the characteristics of the consumer. The...
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