Visual Merchandising, Store Design and Store Layout at Allen Solly
Visual Merchandising, Store Design and Store Layout at
The Company:
Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90's by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads.
The Vision Of Allen Solly :
The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a stronghold. Initially the Indian markets was not open to experimental apparel for men. Friday dressing by Allen Solly gave Indian corporates a chance to transform their wardrobes. The new formal wear was relaxed and not boring. The Aditya Birla Group took over Allen Solly in 2001 .
Allen Solly brings together people from different walks of life and unites them in the matters of style and attitude. The innovative garments of Allen Solly give people an identity in the work place and while chilling out.
Allen Solly Products :
• Allen Solly manufactures very comfortable cotton and linen half and full sleeve shirts in solids of beautiful prints patterns like checks and stripes. They come in attractive color combinations of white and yellow, blue, pink, green and the list goes on.
• Allen Solly T-shirts are available in half or full sleeves in vibrant colors like orange, black, blue etc. The t-shirts are made of pure cotton.
• Allen Solly Trousers are pure cotton varieties which have flat or pleated fronts.
Allen Solly is considered to be the brand that breaks all rules and conventions of men's wear.
Madura Garments: history
1989 - Division formed as part of Madura Coats
Launch of Louis Philippe 'Classic yet contemporary formal dressing'. First international designer label to hit the Indian shirt industry.
1990 - Launch of Van Heusen 'Designed to attire men of power'
1994 - Launch of Allen Solly 'Relaxed formal wear.'
1995 - Launch of Byford 'Knitted shirts embellished
The Company:
Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90's by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads.
The Vision Of Allen Solly :
The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a stronghold. Initially the Indian markets was not open to experimental apparel for men. Friday dressing by Allen Solly gave Indian corporates a chance to transform their wardrobes. The new formal wear was relaxed and not boring. The Aditya Birla Group took over Allen Solly in 2001 .
Allen Solly brings together people from different walks of life and unites them in the matters of style and attitude. The innovative garments of Allen Solly give people an identity in the work place and while chilling out.
Allen Solly Products :
• Allen Solly manufactures very comfortable cotton and linen half and full sleeve shirts in solids of beautiful prints patterns like checks and stripes. They come in attractive color combinations of white and yellow, blue, pink, green and the list goes on.
• Allen Solly T-shirts are available in half or full sleeves in vibrant colors like orange, black, blue etc. The t-shirts are made of pure cotton.
• Allen Solly Trousers are pure cotton varieties which have flat or pleated fronts.
Allen Solly is considered to be the brand that breaks all rules and conventions of men's wear.
Madura Garments: history
1989 - Division formed as part of Madura Coats
Launch of Louis Philippe 'Classic yet contemporary formal dressing'. First international designer label to hit the Indian shirt industry.
1990 - Launch of Van Heusen 'Designed to attire men of power'
1994 - Launch of Allen Solly 'Relaxed formal wear.'
1995 - Launch of Byford 'Knitted shirts embellished