From: Samantha Stevens, Agnes Moore, and Valerie Peron
Subject: Proposal to create, organize, and present a visual merchandising promotion concept for the months of January and October for the U of A bookstore.
Problem statements:The purpose of this proposal is to demonstrate the University Bookstore's need for a more effective visual merchandising concept. In order to address the problem of unsuccessful display results in the U of A Bookstore, this project will explore: Traffic patterns within the store's floor layout.
Sales trends in relation to monthly promotional displays. Existing set up and reasons for its incompetence.
This project will serve pressing promotional needs as well set a standard for future success in the visual merchandising realm at the University of Arizona. An enormous financial investment has been placed into the construction of the new U of A Bookstore. The U of A Bookstore is taking its operation into a new direction by greatly expanding its square footage as well as its featured merchandise. The U of A Bookstore is now carrying not only required textbooks for offered courses and a few T-shirts and pencils, but instead is offering a huge range of merchandise from clothing to CD's. On its upper floor, the U of A Bookstore is beginning to look much more like a Barnes & Noble than a typical campus bookstore. The new U of A Bookstore will be carrying over 15 different types of backpacks, shirts, shorts, hats, notebooks, journals, CD's, software, a wide assortment of art supplies, recreational reading, and much more. This vast amount of new merchandise requires an entirely different approach regarding sales and promotion. The U of A Bookstore needs to compete on an entirely new level. The factor that will make a student stay and shop at the U of A Bookstore after purchasing his or her required texts is a strong visual merchandising...