Visual Merchandising

Only available on StudyMode
  • Download(s) : 250
  • Published : August 4, 2010
Open Document
Text Preview
“IMPACT OF VISUAL MERCHANDISING
ON
CUSTOMER FOOTFALL & THEIR BUYING BEHAVIOR
IN BHARTI RETAIL LTD. (EASY DAY MARKET)”

Summer project submitted

in

Partial Fulfilment of the Requirements for the Award of
Post Graduate Diploma in Management
(Recognized by AICTE, Ministry of HRD, Govt. of India)

By
Varun S Nath
PG 09 116

INMANTEC

Integrated Academy of Management and Technology

Ghaziabad

Month, Year

“IMPACT OF VISUAL MERCHANDISING
ON
CUSTOMER FOOTFALL & THEIR BUYING BEHAVIOR
IN BHARTI RETAIL LTD. (EASY DAY MARKET)”

By

Varun S Nath
PG 09 116

Under the guidance of

Prof. Deepa Agnihotri
INMANTEC, Ghaziabad

INMANTEC

Integrated Academy of Management and Technology

Ghaziabad

Month, Year

ACKNOWLEDGEMENT

I owe a great many thanks to a great many people who helped and supported me during this project.

My deepest thanks to Prof. Deepa Agnihotri the Guide of the project for guiding and correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed.

I express my thanks to the Executive Director, Pankaj Gupta of, Inmantec Business School, for extending his support.

My deep sense of gratitude to Mr. Vivek Bucha (Training Department) of Easyday Market-Bharti Retail Ltd. for his support and guidance.

Thanks and appreciation to the helpful people at Easyday Market-Bharti Retail Ltd., for their support.

I would also thank to the Oyster Learning for their kind and supportive help in completion of my project. I also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.

TABLE OF CONTENT
Sr no. particulars pg. no. 1. Introduction
a) Introduction of the topic 8 b) Introduction to the industry 9 c) Introduction to the company 14 2. Rationale of the study 17 3. Scope of the study 19 4. Objectives of the study 21 5. Research methodology 23 6. Literature review 25 7. Data analysis & interpretations 41 8. Findings 61 9. Recommendations 63 10. Conclusion 65 11. Questionnaire 67

INTRODUCTION

1. INTRODUCTION:-

-------------------------------------------------
“SHOPPER FOUND DEAD IN LOCAL STORE, CAUSE OF DEATH-BOREDOM” Today’s fierce competition and the similarity of merchandise force each segment of the retail industry to utilize visual merchandising to improve the desirability of Products.

Visual merchandising is defined as “the presentation of a store/brand and its merchandise to the customer through the teamwork of the...
tracking img