Visual Merchandising

DESSERTATION REPORT

      On

Digital Marketing

      By

            RAKSHIT NARAYANAN

     

        Acknowledgement

No work is a single man’s effort. Cooperation, guidance and coordination are required at various levels for the successful completion of a project.

I take this opportunity to express my Gratitude to all those people who have been instrumental in successful completion of my project. I extend my sincere thanks to my faculty Mr. Priyank Badola, Ms. Pragya Pant, Mr. Vivek Singh Tomar, Dr. Easwaramoorthy and   Prof. V P Kakkar, who helped me in all possible ways and constantly encouraged me throughout my research. I also thank them for their valuable guidance and for being understanding and giving supportive comments and suggestions throughout my research. All errors, if any, in the research are my sole responsibility.

I would also like to express my gratitude towards my parents and friends, who have always been my source of inspiration and motivation.

EXECUTIVE SUMMARY

The primary object of this report is to look for the most effective way of marketing as well as to understand the need for digital marketing in the new era of technology which demands the new and the better ways of the functioning of the organization , to find   the prime prospects or the target customer of digital marketing, this report focuses on the various strategy of digital marketing, frame work which companies uses for digital marketing and principles that company follows for effective digital marketing.

The primary objective of my project is to find the future of the digital marketing I have used (chi-square,frequency,t-test) to study the customer perception,ideas,views because they are our prime prospects and my ultimate purpose of the research is to understand new ways to increase customer value and satisfaction which in turn increases Roi of the company .

The primary objective is to study the effectiveness of the digital marketing... [continues]

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