Visual Comm

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Visual Communication
Introduction: A small activity before the speech. Put images of famous brands (eg: logos, products w/o names) on the slide show and ask the audience to guess. Make sure that everyone can guess “You guys get all right answers, but now ask yourself a question that Dr. Self always always ask us to do ‘How do you know?’. Your answer can be bcz they’ve become trademark, they can be seen everywhere, maybe bcz of their colors… All of these features belong to what we are going to make a speech on today – the visual comm.”

Visual Communication
Definition on Wiki: Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, colour and electronic resources. Recent research in the field has focused on web design and graphically oriented usability. It is part of what a graphic designer does to communicate visually with the audience.

Quote about Vis Comm
* Create your own visual style, let it be unique for yourself and yet identifiable for others. (Orson Welles) * An early use of the exact phrase appears in an 1918 newspaper advertisement for the San Antonio Light which says:

One of the Nation's Greatest Editors Says:
One Picture is Worth a Thousand Words
The San Antonio Light's Pictorial Magazine of the War
Exemplifies the truth of the above statement--judging from the warm reception it has received at the hands of the Sunday Light readers * “Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” - Paul Martin Lester, “Syntactic Theory of Visual Communication” * In the book “Visual Communication Research Design” (2009), the author Kenny defines visual communication “ as a social process in which people exchange messages that include visuals”

Statistics
* The psychologist Jerome Bruner of New York University has described studies that show that people only remember 10% of what they hear and 20% of what they read, but about 80 percent of what they see and do.

* Training materials used by the federal government cite studies indicating that the retention of information three days after a meeting or other event is six times greater when information is presented by visual and oral means than when the information is presented by the spoken word alone. The same materials also cite studies by educational researchers suggesting that 83% of human learning occurs visually. * Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. Further studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. http://www.billiondollargraphics.com/infographics.html

Cave and rock art
[Cave or rock art] consists of engraved or painted works on open air rocks or on the floors, walls and ceilings of caves, some of them in deep and almost inaccessible crannies. They were created during the Upper Palaeolithic period (40,000 to 10,000 BC), and the best were done by what we call the Magdalenians (from the name of a site), peoples who flourished in Europe from 18,000 to 10,000 BC. Such works have a unity, and can be described as the Magdalenian art system, the first in human history. it was also the longest, lasting for more than two thirds of the total time when humans have produced art. Cave art portrays human hands; large numbers of animals in different activities, including various species, such as the woolly rhinoceros, which are now extinct, and a few which were extinct even at the time they were painted; geometric figures and signs. Humans are also portrayed but these instances are rare. Next we come to methods...
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