Vistakon have a highly successful launch of the disposable contact lenses to become the market leader in contact lens industry. It is a high profile business in J&J’s professional segment, supported by J&J’s renowned brand name and rich-capital. Vistakon implements a unique proprietary soft-molding manufacturing process, which greatly improved optics and superior comfort to patient, as well as largely increased volume and cut cost. Vistakon’s rapid growth stimulated the development of an extensive sales force, successfully established the sales channels through distributor, retail outlet, and ECP. Vistakon’s two major products are Acuvue and Surevue, each with 14.8% and 4.1% market share in... [continues]
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(2011, 06). Vistakon and 1 Day Acuvue Disposable Contact Lenses. StudyMode.com. Retrieved 06, 2011, from http://www.studymode.com/essays/Vistakon-And-1-Day-Acuvue-Disposable-713999.html
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