Visitor in Singapore Art Museum

Topics: Singapore, Singapore Zoo, Management Pages: 9 (2709 words) Published: January 13, 2013
Executive summary
As the tourism industry is doing well throughout the world, there are a lot of tourism sites which has gained benefits from it and one of it is the Singapore Zoo. However, many of the tourism sites do not aware of the visitor-related management issues that are happening under their area of control. For the Singapore Zoo, there is currently an overcrowding issue which has brought detriments for them. In order to deal with the overcrowding issue, the manager of the Singapore Zoo can implement one of the management planning tools such as Visitor Management Impact which will be discussed in this report and also strategies which can help in reducing the impacts from the overcrowding issue.

1. Introduction
Tourism industry has gained large popularity and brought a lot of benefit for tourism destinations since the last decades. However, most tourism sites only concern about how to obtain maximum profit from the visitors and neglected the issues which might caused negative impacts and led to failure in achieving the management objectives. The main purpose of this report is to identify the visitor-related management issue of Singapore Zoo and discuss the possible causes and impacts which arise due to the issue identified. Moreover, some management actions in term of approaches and strategies will be recommended in order to deal with the management issue encountered by Singapore Zoo.

2. Background of Singapore Zoo
The Singapore Zoo, also referred to as Mandai Zoo and formerly known as Singapore Zoological Gardens is opened on the 27th of June in 1973. Furthermore, the Singapore Zoo is built on a 28 hectares piece of land with a grant from the Singapore government. The zoo applies a modern method of displaying animals in almost natural habitats providing the visitors a chance to view a large number of animals which is around 316 species contains of 36% threatened species (Singapore Zoo, 2011). The Singapore Zoo is visited by a large number of people of both local and international origins daily and often it is beyond the carrying capacity of the zoo especially on the public holiday. In addition, the popularity of the zoo and the large number of visitors creates a problem that hampers an adequate service delivery (Barr, 2005). This problem is the problem of overcrowding and consequential problems resulting from it (Appendix 2).

3. Overcrowding issue in the Singapore Zoo
Due to the popularity of the Singapore Zoo, the zoo has been experiencing large visitor numbers, thus, resulting to inefficient service delivery. Overcrowding in the Singapore Zoo has resulted to various problems which causes the Singapore Zoo to become a risk zone. 4.1. Causes of overcrowding

In the Singapore Zoo, the problem of overcrowding can be attributed to various factors. These factors include lack of adequate guides in the zoo, lack of an adequate viewing space for various species of interest to the visitors, small size of the zoo premises, purchase of entry tickets at the zoo, and lack of special tracks for the disabled who use wheel-chairs. 4.2.1. Lack of adequate guides in the zoo

The lack of enough support staff in the Singapore Zoo also contributes to overcrowding. This happens as a result of haphazard movements in the zoo by various visitors. Moreover, most of the visitors utilizing more time per individual and the continuous time wastage cause the visitors in the zoo at any time of the day to face congestion (Milner, 1981).

4.2.2. Lack of an adequate viewing space for various species of interest to the visitors
The zoo’s setup has also contributed to overcrowding by not matching demand and supply. This is so, because the viewing space for various unique and interesting species is the same as for the animals with fewer viewers. For example, most of the Singapore Zoo’s visitors are more interested with the White Bengal Tiger but the viewing space for observing the species is inadequate...
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