Visioning Information Technology at Cirque Du Soleil

Topics: Cirque du Soleil, Guy Laliberté, Franco Dragone Pages: 9 (3113 words) Published: December 9, 2012
Visioning Information Technology at Cirque du Soleil

Indraneel Kuppili
Introduction| 3|
The Fantastic Journey of Cirque du Soleil| 3|
Establishment of Headquarters| 3|
Mission of Cirque du Soleil- Invoke, Provoke, Evoke| 4|
Confronting the Challenges| 4|
Major Problems faced by Cirque du Soleil:| 6|
Conclusion| 8|
Recommendations| 8|
Implementation| 9|
References| 9|

Visioning Information Technology at Cirque du Soleil
The main purpose of the case study is to incorporate IT into Cirque du Soleil. Danielle Savoie was appointed as the Chief Information Officer (CIO) in Cirque du Soleil when the company considered IT as a significant tool, but not as a necessity. She met the Executive Committee to present the first ever IT strategic plan for Cirque. Danielle Savoie's main goal was to use IT in the best possible way which would cater its services in the growth of the company. For this, she had to develop an IT strategic plan which would get the applauds from the top management. She gave herself three month to assess the situations in the company. In this period she met employees at different levels to assess the conditions and better understand the situations in the company. I feel this is a very good step taken by her, to give her some time and understand things better, instead of jumping into the unknown immediately.

The Fantastic Journey of Cirque du Soleil:
Cirque du Soleil started as a group of street performers, which convinced Quebec government to subsidize the development of a show that would be presented as a part of the festivities of the 450th anniversary of the arrival of Jaques Cartier in Canada in the year 1984 in Quebec city. This show was named Cirque du Soleil and was founded by Daniel Gauthier and Guy Laliberte. Unlike, the conventional Circuses Cirque du Soleil was a lot different in many ways. Cirque did not involve any animals, thereby reducing the overhead on maintenance. It featured acrobats, spectacular costumes, music, glittering lights over trained animals, clowns and a lot other things which traditional circuses had. The traditional circuses had barely evolved in the past century until Cirque came in. It is a blend of both the traditional and also contained the sophisticated elements of a circus. This new kind of a show won the hearts of many people and the critiques. Cirque had quick success. They started presenting shows in many cities and they were warmly welcomed everywhere. By the year 2000, Cirque had three resident shows in different locations and also had five touring shows simultaneously.

Establishment of Headquarters:
The firm established a headquarters in Montreal in the year 1997 which was the center for production, auditions, selections, training, casting etc., in a nut shell it could be considered as the center of excellence as all the background work is done there. Their success is the result of all the efforts that were put in at the headquarters. Also, support activities like marketing, logistics, human resource management and Information Technology, were also centralized in the Headquarters at Montreal. Las Vegas, Orlando, Amsterdam, Singapore were the regional offices, when Guy Laliberte became the sole owner and the CEO of the firm in the year 2000, which then had a total of around 2,000 employees. In turn an office was set up at Las Vegas for the shows which are held at Orlando and Las Vegas itself. Also, three regional offices were setup at different locations for the touring shows. Montreal, Amsterdam, Singapore were the regional offices for the touring shows organized in America, Europe and Asia- Pacific respectively. The regional and the permanent offices were responsible for managing finance, human resources, marketing and Information Technology.

Mission of Cirque du Soleil- Invoke, Provoke, Evoke:
"The Mission of Cirque du Soleil was the invoke the imagination, provoke the senses...
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