AMITY UNIVERSITY, UTTAR PRADESH
ASSIGNMENT SUBMISSION FOR
BUSINESS ENVIRONMENT & STRATEGIC ANALYSIS
VISION AND MISSION STATEMENTS- TOOLS FOR BETTER WORKING ENVIRONMENT
Vision and Mission statements are popular management tools. They are prominently displayed on the walls of the corporate office, web sites and in annual reports. A vision is a statement about what your organization wants to become. It should resonate with all members of the organization and help them feel proud, excited, and part of something much bigger than themselves. A vision should stretch the organization’s capabilities and image of itself. It gives shape and direction to the organization’s future. Visions range in length from a couple of words to several pages. While an organization’s mission or purpose is the answer to the question "why?" Different questions will illicit different facets or flavors of mission. For example- Why are we doing this? Brings out purpose, motives, and intention. What’s vitally important about our work? Begins to identify the values and interests that drive the organization. With what aspects of this work do I most identify? Is there a cause or purpose -- the bigger picture -- beyond the work itself? In a way, a "mission" is the motivational aspect of vision: it defines and clarifies "why does the vision matter?" and implies a set of governing values or principles.
KEY WORDS: Vision, mission, strategic management
Vision, Mission, and Strategy
Vision: "I see a world where..."
Mission: "In that world, we intend to..."
Strategy: "We will achieve this mission by..."
Vision and mission-making work can serve you in carrying out your leadership role, unifying your efforts and building alignment and loyalty among employees. However, far more important than having mission and vision statements is having a clear mission and vision!
While en route to getting it clear, avoiding formulating... [continues]
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